Hsc Belonging Peter Skrzynecki and Ben Heine

Individuals may feel a sense of belonging to many people and places. This sense of belonging can enrich the individual, becoming a positive influence on his or her life. Ben Heine is the skilled photographer behind the photograph titled ‘Home’. This photograph uniquely explores ideas about belonging as to provoke thought in regards to the viewer’s perception of what it actually means to belong. Likewise, these ideas surrounding a connection to people and places are expressed in Peter Skrzynecki’s Immigrant Chronicles.Belonging is the central theme throughout the photograph ‘Home’ which is clearly represented through the caricature of a child girl establishing herself in a fantasy world she is depicted drawing herself into. Ben Heine’s image represents reality versus fantasy which could also be viewed as not belonging and belonging. He has accomplished this through holding a pencilled sketch over a section of adjoining photograph to make something real into a distorted fantasy. Unlike novels, poetry or songs, images cannot be expressed using a considerable amount of words. Instead images must display visual techniques to convey ideas.Heine has incorporated numerous visual techniques into his photograph to achieve such complexity in depth and meaning. As the title of the photograph suggests, this image displays images of home, which provokes emotive thoughts towards the people depicted in the image. Within the salient image is a vector where your eyes are drawn towards and then follow a path to where the artist wishes you to look. In the image ‘Home’ Heine has drawn a vector stemming from the centre of the young girl, which is then followed up the girl’s arm where she has written the simple word ‘Home’ as a logo upon the singular house.This provokes thoughts as to whether the child and her mother standing to her left actually have a place to call ‘Home’. In ’10 Mar y Street’, it is the house that provides a literal and psychological place to belong. It signifies the Skrzynecki’s’ search for security, identity and safety and is a refuge from the new and strange environment. The family invests too much in its importance, however, and the personification of the house’s ‘China blue coat’ reveals its fragility and that the nature of belonging to a place is transitory.This reveals the poet’s recognition of the position of vulnerability the family are in at the hand of their rigidity and exposes the dangers of relying on a place to belong. In ’10 Mary Street’ the Skrzynecki’s’ have a home, unlike the little girl portrayed in ‘Home’ who has to draw a fantasy which includes a house and family to belong. The entire photograph ‘Home’ depicts reality versus fantasy. The reality in the image is exemplified by the use of colour whereas the fantasy is shown in black and white sketching.The fantasy is a perfect illusion which would easily be concealed as reality if it weren’t for the obvious contrast between the colour palette, and lack of it. The pencilled fantasy is a perfect world however it is clearly a child’s fantasy. The girl’s mother standing next to her seems oblivious to the girl’s imaginative world. She is absorbed in what is right in front of her; reality. This is similar in ‘St Patrick’s College’ as Peter’s mother is oblivious to her son’s wishes. In the last paragraph the poet states â€Å"prayed that someday mother would be pleased†¦ hat the darkness around me wasn’t â€Å"for the best†. The repetition of this negative phrase â€Å"wasn’t for the best† reinforces Skrzynecki’s negative attitude to his mother’s choice of education for him as she was initially merely â€Å"impressed by the uniforms of her employers sons†. It implies some criticism for his mother’s choice of school based on the ideas and attitudes of others and perhaps not on what is best for her son’s personality and happiness. The God-like hand stemming from the right hand side of the image ‘Home’ is holding the sketch.It is as though he is giving the girl opportunities, foresight into what her life could be like, a guiding hand making dreams come true. In the fantasy is a simple home and at its base lays a car, happy smiling people united by held hands. It is a wealthy area which is clean, unpolluted and uncrowded. This description is juxtaposed by the reality which is a poor, dirty, polluted, crowded looking area. The people in the fantasy holding hands are a representation of family, happiness, familiarity, safety and acceptance. Interestingly in reality there is just the girl and her mother without a father figure present.However, sketched in the child’s fantasy world there is a fam ily; a mother, a father and a daughter who are united by held hands. This representation of belonging in the fantasy contrasts the reality as in the reality there is a large distance between mother and daughter where the mum and she are separated. This is shown by the tilt of the mum’s head away from the girl. The transition between childhood and adulthood often leads to a distancing between parents and their children. In the poem ‘Feliks Skrzynecki ‘ this idea is evident ‘as like a dumb prophet watched me pegging y tents further south of Hadrian’s Wall’. The simile, ‘like a dumb prophet’ and the metaphor ‘further south of Hadrian’s Wall’ emphasises the gap between Skrzynecki and his father because of different life experiences. Feliks is both dumb and prophetic as he portrays a certain lack of knowledge of the English language; whereas Skrzynecki’s English grows and Feliks is powerless to speak up about his son’s movement away from him. He is prophetic as he can foresee that his son will come to value his heritage in later years at the expense of his dislocation from it in youth.The image ‘Home’ is like a story. Firstly, you look through the vector into the girl’s fantasy then your eyes are drawn towards the mother who is clearly at peace with her culture and third world. She has accepted her life, unlike her young daughter who is metaphorically represented reaching up for more than what she has. Then your eyes are drawn to the bottom of the picture where both the mum and daughter are being supported by their third world structure. This is a metaphor as they need their country; this is their ‘Home’. They are ‘citizens of the soil. ’

National Reconciliation Ordinance

On October 05, 2007, General Pervez Musharaf promulgated the NRO to give an immediate relief and forgiveness to public office holders, who were charged in corruption cases between 1986 and 1999 under Article 5(1)(2) of (PCO) Provisional Constitutional Order. One of the most consolidate reason behind NRO was to give an immediate relief to late PPP chairperson Benazir Bhutto by giving protection in all cases registered against her by Nawaz government . The NRO also protected our current President Mr. Asif Ali Zardari and Ms Bhutto against $60 million Swiss bribe and Geneva simple money laundering cases.The case was pending in the Swiss court when General Musharaf promulgated the NRO and the government dropped all the cases in April, 2008. An accountability court also cleared Mr. Asif Ali Zardari on March 05, 2008, of five corruption charges and illegal use of property under the NRO. The Supreme Court of Pakistan on December 16, 2009, declared the (NRO) National reconciliation ordinance null and void and declared that all the cases which were active at the time of promulgation of the NRO may be reopened at the point at which they were closed.A 17-members bench of the Apex court headed by the Chief Justice Iftikhar Muhammad Chaudry declared the NRO an instrument null and void because it violates the various constitutional provisions including Article 4, 8 , 25 , 62 (f) and others. The presidency of Pakistan announced that the government accepts and respects the verdict of the Supreme Court. The President enjoys the protection of Article 248 (2) of the constitution. The article 248 (2) states that â€Å"No criminal proceedings continued against the President or a governor in any court during his term of office†.

Capital accumulation Essay Example for Free

Capital accumulation Essay Nucleon should focus on contracting manufacturing for phases I and II and then for phase III focus on vertical integration of production to create greater economic value, therefore gaining and sustaining competitive advantage and producing the largest NPV. By contracting manufacturing, Nucleon will be able to focus on core competencies with no capital investments. Also, by vertical integration Nucleon gains sources of competitive advantage. Contracting manufacturing focuses on core competencies. Nucleon will have facilities and personnel in place to implement phases I and II, require no capital investments (reducing up front costs: Table 1), and therefore able to focus on clinical trials. As Hurt’s commented, â€Å"It’s important for us to get our products into the clinic before others do.† Vertically integrating increase NPV by 2002 and gains competitive advantage. Nucleon has high threats of opportunism due to uncertainty and complexity. There are over 200 other firms and Nucleon needs to obtain competitive advantage and then sustain this advantage. By integrating, Nucleon has good possibilities of raising funds, producing other products, and raising a larger income. Vertical integration provides a larger potential income for Nucleon in phase III based on NPV (refer to Table 1), while contracting manufacturing for phases I and II provide Nucleon with ability to focus on core competencies and thus producing the largest NPV by 2002 of approximately $20M. Performed well even in the recession. CEO believed that you need to have an effective strategy and right people to execute the strategy. The company has been able to gain competitive advantage, but can they sustain this advantage? Distinguishes us from other players in the M&A field, it’s that we stay in touch with the companies. 2001-Present Danaher focused on allocating decisions on the basis of return on invested capital (ROIC) Capital accumulation. (2016, May 30).

Money launderindg and terrorism financing Essay

Money launderindg and terrorism financing - Essay Example From the process of establishing an anti-money laundering enforcement initiative, there comes out the counter-terrorism financial enforcement regime. Separating terrorists from their money is undeniably a critical component of the war on terrorism. As many now more fully appreciate, attacks like those of September 11 necessitate money to construct and maintain terrorist training camps, to buy weapons, communications equipment, and forged documents, to move personnel and materiel, to bribe government officials and establish front companies, and to pay for operatives' rent, food, and other basic necessities, along with special activities like flying lessons. More often than not, the terrorist money trail originates or leads overseas. For the purpose of stemming the tide to transnational crime, governments and international organizations continued their active efforts to increase regulatory and criminal enforcement of various laws in 1998. Such efforts were reflected in the criminalization of business and financial transactions, the imposition of new due diligence measures on the private sector and the concomitant weakening of privacy and confidentiality laws, strengthened penalties for non-compliance with regulatory efforts, and new law enforcement techniques (undercover sting operations, wiretapping, expanded powers to search homes and businesses, and controlled deliveries (Zagaris 1999). Transnational crimes involve money laundering which weaken economies and destabilize governments that are blamed on crime cartels, tax havens, and new techniques like cyber laundering. Though some would claim that it is not always a crime and immoral (Morris-Cotterill 2001), by definition alone, money laundering involves hiding, moving, and investing the proceeds of criminal conduct. In such a case, legal money can even become illegal if by moving it violates a country's foreign-exchange controls or other financial regulations. Correspondingly, all foreign-exchange transactions out of a certain country must be reported to their respective central bank otherwise the exported money becomes illegal. International Human Rights Protection Throughout the world, proactive policing has produced transformations in international criminal cooperation law particularly in the development of a financial enforcement regime. As a result of the September 11 terror attack, the United States and the European Union formed a close cooperation in cutting off terrorists from their sources of funding. It includes the issuance of blocking assets of 21 identified people as members of the Basque group ETA. The collaboration between the EU and US symbolizes a new and extremely important chapter in the financial war against terrorism (as cited in Dettmer 2002). The seizing of assets to the identified terrorists is considered a crucial element in any long-term operations in taking down Osama bin Laden's al-Qaeda network along with other terrorist groups. This effort of collaboration also strengthen the protection of human rights to both parties from another potential terror attack. After the September 11 Following the fateful terrorist attack on September 11 is the tracking down of terrorists that lead to a search for the means of uncovering the

Case study Essay Example | Topics and Well Written Essays - 2000 words - 3

Case study - Essay Example That was the time when she realized that this bag can be popular product for people who loves innovative designing articles like cloths, umbrella, handbags, wallet, makeup bags, lamp shades etc. Clare, mother of Calypso also helped her with the business. Her first year turnover was ?180 000 and she became the London Business person of the year at the age of 22 (Burns, 2011). Calypso and her mother Clare chose to manufacture the bags from UK and use their house as the office. The reasons are: Working from home was advantageous cause their Calypso did not had to pay any rent for her office to anybody. Except that no extra electricity or internet bill there are flexible office time. She could able to work any time in a day and handle any matter whenever they arise without delay. And she got her mother’s help from home (Clippy London, 2013). She was worried that any big and established manufacturer in market can easily steal her idea or copy it so she had to make the sales fast an d regular, to do that she needed the supply unit and manufacturing unit to be close. If the supply unit is thousands of miles away somewhere in china and she had import everything from there it would took couple of valuable days. Instead of that if that if both the unit in UK the orders can be more quickly handled. And once the business start and run smoothly the payment terms for business chain will be regular and spontaneous and it will help the cash flow for her business. An online directory namely Kelly’s online directory (Kelly Search, n.d.) helped her to find out a manufacturer from UK (Smith, 2010). Calypso was a first timer in business field and she had no experience in that domain. Also her volume of business was not very big it was precisely 250 bags only. So for 250 bags going to foreign country to search supplier and renting a separate office would have been more fancy for her cause she was not sure the idea of transparent and graphics bag would hit in the market or not. Her initial customers were family, relatives, friends and those people who appreciated her idea earlier. The official launch of the product was on 2004 during Christmas Fair in Olympia’s Spirit (Stylist.co.uk, n.d.). These three were the main reason of choosing UK as the place of manufacturing for calypso for her fashionable see through bag with customised designs. During start ups and initial growth period manufacturing unit of Clippy was at UK, there were some advantages as well as some disadvantages also. Advantages can be: If supply and manufacturing unit are nearby then time cycle from order of raw materials –delivery of them –and making finished items and delivering them to market become fast and regular. Communication between various members in supply and delivery chain is become easy and effective. In that respective if we look at Clippy’s initial days (start up and initial growth) it was quite expectable for such an innovative product. It was an innovative product no such see through bags with pockets and photos of family and friends on it was available previously in any market. It was an experiment for her to launch it in small scale in UK market from where she also got couple of encouragements from various fashion lovers. So it was like a gamble for her. So it was better to choose her home market rather than foreign market for manufacturing (Department for Business Innovation and Skills, 2012). Calypso did not have any experience as a

Peace, Stability and Coherence Research Paper Example | Topics and Well Written Essays - 750 words

Peace, Stability and Coherence - Research Paper Example It also defines how the IFOR was successful and what caused IPKF's failure. Hence, this paper describes their stance, motive, objectives and reasons.The success of IFOR in Bosnia against the lack of success of Indian troops in Sri Lanka.   CASE STUDIES Compare and contrast the success of IFOR in Bosnia against the lack of success of Indian troops in Sri Lanka.   As a reaction to the prevailing security threat and in the instability faced in many countries, in order to maintain peace and healthy relations organizations like the United Nation are playing their part to sustain the peace on a global platform. I would like to discuss to major operations held that is the Bosnia’s Implementation Force (IFOR), which was under the guidance of NATO, and the Indian Peace Keeping Force (IPKF), which deals with the interference of India in Sri Lanka when the Civil War occurred. This operation by the two agencies symbolizes the variations which portray how such peaceful operation become s successful or vice versa. It was observed that the Indians faced a very clear defeat in their three yearlong operations in Sri Lanka, resulting in the failure of IPKF. On the contrary the IFOR faced immense success in its operation in Bosnia. In my paper I would like to explain why one of the forces was successful while the other faced defeat, what were the positive factors and where did one lack during the entire process. One needs to realize that both these operations occurred in separate era of time and had different influences. The Indian operation happened during the time between 1987 and 1990. Whereas the IFOR operationhappened from 1995 to 1996. It should be noted here that the operation in Sri Lanka was merely the intervention of Indians, on the contrary in Bosnia many different countries and organizations participated. The way technology has been used later exhibits sophistication and knowledge of various techniques and equipment with proper planning by the force. Apart f rom that India tried to take over Sri Lanka resulting in the hopes of becoming a super power. Thus their planning was not accurate that ultimately resulted in their failure. The purpose of the Indians was very self-centered and all they did was plan to overcome the Sri Lankans whereas the purpose of the Bosnians was to bring about peace. The difference in approaches determined their way to success and failure. (Thakur, 2001, 136) The issues that dealt with Bosnia were majorly targeting two things, firstly the non-human activities and secondly the ethnic difference that prevailed between various religious atrocities like Serbians, Croatians and Muslims which was considered to be as â€Å"ethnic rivalries† by the media. This was going on since a long time in Bosnia, there was a massacre in Bosnia when a gunman opened fire and killed many peaceful and unified protestors. Moreover events that involved killing of many innocent people at public places also occurred. Because of this many peace keeping bodies intervened to bring about stability and peace. When the IFOR came to Bosnia they said that they would implement the Dayton Accord compliance, and use force if it was required. Thus IFOR started it operations and throughout the process it faced immense abuses, found illegal weaponry, as well as the not authorized checkpoints of police.( Simulation of conflicts and wars, 69) IFOR started its operation their which was majorly concerned with the military and IPKF on the other hand did not focus on military interventions. The things that IPKF targeted their operation were to bury the hatchet between Sri Lankan military and the Tamil Eelam liberation Tigers (LTTE) and no focus was

Financial analysis Case Study Example | Topics and Well Written Essays - 3250 words

Financial analysis - Case Study Example The report concludes with the summary of the EMI Group's financial performance in 2005. EMI Group PLC is a large company specializing on the music industry. The firm has a long history dating back to 1887. Since that time EMI Group has developed from a small recording enterprise into a major player of both music recording and music publishing markets. It is divided in to two divisions: EMI Music operates in the recording industry, while EMI Music Publishing is among the largest and the most successful music publishers. EMI Group operates directly in more than 50 countries with licensees in additional 20 and employs more than 6,600 people (EMI Group 2005a). EMI Music has about 6,000 employees worldwide, and EMI Music Publishing employs 630 staff. The strategy of the company is to deliver music - the main product of EMI Group - "in any form [including compact discs, tapes, and digital formats], at any time, and any place" (EMI Group 2005a). In line with this formula it is important to stress that EMI Group rapidly develops its departments focused on digital music sales. "By the middle of 2005 digital revenues accounted for just under 5 per cent EMI Group's total revenues, with that figure expected to reach 25 per cent in five years" (EMI Group 2005a). The catalogue of music published by EMI contains over 1.5 million titles of both classic and contemporary genres. The company offers songs of every genre to customers. Profit and Loss Account Profit and loss account of the company provides a record of all revenues and expenditures and totals the profit or loss over a given period of time (in our case the financial year ending March 31, 2005). To analyze the profit and loss account of EMI Group we will look into the following types of profit: gross profit (revenues from sales minus costs of goods sold), net profit (gross profit minus overheads), pre-tax profits (net profit plus one-off items), and profits after tax (pre-tax profits minus tax). The analysis of the profit and loss account is made in order to identify trends in sales, gross profit, expenses, stability of income, and growth in earnings per share. Group turnover for EMI Group is 1,942.8 m in 2005, while in 2004 it was 2,120.7 m (EMI Group Annual Report 2005b, p. 69). However these figures cannot give us enough information about the changes in profitability of the company. Cost of sales indicated in 2005 were 1,225.3 m in compare with 1,404.7 m in 2004 (EMI Group Annual Report 2005b, p. 69). Therefore, EMI Group sold fewer goods in 2005 than in 2004. The gross profit in 2005 was 717.5 m, while in 2004 it was 716 m. This gives us the notion that the profit from sales is slightly rising in compare to previous year. Analyzing the net or operating profits one can see that group net profit was 182.2 m in 2005 and 60.1 m in 2004 (EMI Group Annual Report 2005b, p. 69) - the net profit has risen significantly in 2005. Pre-tax profit aggregates 91.8 m, and profit after tax is 60.6 m in 2005, while it was a loss of 52.8 m and 72.5 m correspondingly in 2004. However absolute numbers can give us only partial information. Deeper analysis re quires examining relative figures, such as profit margin (pre-tax profit divided by sales). According to the information from FAME (2005) the average profit margin was 6.49 for EMI Group in the past ten years. In 2005 it was 4.73, while in 2004 profit margin was -2.50, and in 2003 it was 14.68. Thus

Two Techniqyes in Hospitals Laboratory Essay Example | Topics and Well Written Essays - 2000 words

Two Techniqyes in Hospitals Laboratory - Essay Example This paper summarizes each of these methods and provides examples of their relevance to biomedical research and clinical medicine. Flow Cytometry Analytical flow cytometry (AFC) is used to assess the biochemical composition of cells using an optical scanner in the assessment of individual cells as they are screened individually at a rapid rate (approximately 100 cells per second) through an optical scanner (Boddy et al 2001; Givan 2001). This methodology permits quantitative measurements of molecular components within each cell individually (Davey & Kell 1996; Givan 2001). An important medical use of AFC is the identification of specific strains of infectious bacteria in infected cells obtained from patient biopsy (Boddy et al 2001). Once the pathogen is identified, AFC is also used in therapeutic assessment of antibiotics on the clinical course of infection by examining patient cells by AFC post-treatment. In this regard, AFC is an important biomedical tool in the assessment of para meters of clinical sensitivity and resistance of specific bacterial strains to specific therapeutic regimens (Davey & Kell, 1996). In addition, AFC can be used to measure the cellular DNA and protein concentration and the activity of specific enzymes (Roederer 2001). The capability of AFC to assess molecular content within individual cells involves the use of fluorescence measurements to characterize the biochemical components of cells. In this technique, fluorescent probes are applied to specific cell molecules which are then assessed via the detection of optical excitation patterns emitted by these optically labeled cell components. (Shapiro 2003). These optical excitation patterns emitted by the fluorescently labeled cell components can be used to pinpoint specific types of molecules and to quantitate their concentrations within the cell (Shapiro 2003). This accuracy is facilitated by the standardization of controlled flow by means of hydrodynamic focusing methods (Shapiro 2003). Further analytical sophistication can be achieved by the use of multiple optical beams and two channel detectors to detect two different cellular signals at the same time in the same scan while providing a high sensitivity (Zhong et al 2005). Labeled nanoparticles are also be utilized as probes in the molecular assessment of cell composition (Zhong et al 2005). In addition to biochemical composition, AFC can be used to assess cell proliferation by means of accurately identifying cell cycle composition of dividing mitotic cells. This assessment can be carried out in individual cells (Pozaroski & Darzynkiewicz 2004). This method requires the DNA binding dye propidium iodide (Shapiro 2003). DNA and protein content can be assessed simultaneously in individual cells by means of bivariate analysis and comparisons between normal cells and tumor cells (Pozaroski & Darzynkiewicz 2004). This technique also permits the evaluation of cell viability on an individual basis and can distinguish ce ll death resulting from apoptosis versus necrotic mechanisms (Bertho et al 2000). Apoptosis results in a characteristic cell fragmentation into small apoptotic bodies containing fragmented DNA segments; this process can be detected by AFC and distinguished from plasma membrane degradation which is characteristic of necrotic cell death mechanisms. Cell viability measurements are an important component of disease assessment with regard to the identification of pathogenic mechanisms that may cause cell

My Dinner with Andre movie review Example | Topics and Well Written Essays - 750 words

My Dinner with Andre - Movie Review Example For one, Wally and Gregory are both theater enthusiasts and actors. For instance, Gregory found it amazing to be in a Polish forest with huge trees and diverse people and beautiful women. Gregory depicts a character who is fascinated to the tiny details of life and who enjoyed life to the fullest despite life’s oddities. Moreover, Gregory narrates how every detail in life, say in a production, is connected with one another to make a whole picture of beauty. More so, there is also transcendence in fantasies to reality and finite to infinite (Hendrix 8) as shown in Gregory’s hallucinations out from the reality when he was aboard on a plane, among other situations that he told. Humanism was also discussed in the movie. The value of being a human is emphasized in their conversation, and rational thought, instead of spirituality was likewise emphasized. The humanism was depicted in the constant search for self-actualization, fulfillment, and intellectual quest. Furthermore, both Wally and Gregory depicted a picture of two people who have different ways of searching for the meaning of life. Both realized that life goes on in a fast pace and in an unpredictable way, and certainly it will lead to death. The reality seems to be lost during a period of fantasizing, in Gregory’s example, during a sexual encounter. People tend to lose all of their precious memories during that period of euphoria, and once one gets back to consciousness, everything he imagined just vanished. However, fantasy and reality both are related. The former is a product of an imperfect world in the real setting. Fantasy is a creative masterpiece of the mind which has the possibility of bringing to reality. Knowledge is also highlighted in the movie. The exchanges of conversation were products of knowledge which lead to recognition that life’s celebrations and emotions can be analyzed. Fright and love can be explained in terms of knowledge to act with the other person invo lved. Gregory said that if there is no act to be involved with the other person, all relationships are all bounded with duty. In the postmodern world, Gregory discussed science’s irony, from bringing enlightenment to inaccuracies and doubts; it brought chaos and danger to the present world. Simply saying, knowledge, as a precursor to science, can become dangerous. Based on the movie, Andre Gregory represents the humanistic branch of philosophy because of his beliefs about preserving the human nature. For instance, he believes that the humanity needs a new language, specifically the language of the heart. He believes that creating a language that connects everything and everyone makes one understand the nature in its entirety. Wally, on the other hand, represents metaphysics, based on his dialogues regarding the existence of the world and its connection to the human beings, and what is reality. Moreover, he displays some concepts in logic as shown in his analysis regarding the correctness of analyzing things as products of science collectively. Both of them played accurately their roles, as seemingly the audience and the

ROLES OF Contract Management Agency (DCMA) and Defense Contract Audit Research Paper

ROLES OF Contract Management Agency (DCMA) and Defense Contract Audit Agency (DCAA) - Research Paper Example Property clearance as well as Plant clearance is part of the roles of the Defense Contract Management Agency. Property clearance refers to the role of selling and negotiating terms of sale of different products from the United States defense store. This may include disposing off old equipment or sell of military products. This agency caters for the negotiations. Plant clearance may refer to the selling of plants owned by the defense department. This may include production plants and facilities or warehouses. This is the role of this agency and it works efficiently to help reduce the government’s efforts of getting agents to dispose off its idle assets (Krahmann 2010). The contract management agency is also tasked with the responsibility of terminating contracts that do not meet the agreed stipulations. This helps the government work efficiently and in an organized manner by keeping track of well performing contractors and firing those that lag its operations. This is also pert of quality assurance that the agency is concerned with. The agency is responsible for ensuring the government gets the best of services that there is on the market (Calvaresi 2008). While dealing with acquisition and clearance, the agency also organizes transport for such activities. This transportation support is vital so as to reduce costs in contracting private firms especially where matters of security are a huge concern. The agency is also tasked with the responsibility of predicting the supply chain. This is necessary so as to enable the government to budget wisely on needed equipment and services at the best prices in the market. The defense contract management agency ensures that there are no counterfeit products that are used by the federal agencies of the United States (Calvaresi 2008). Where the government has made loses or unwise spending in its budget, it is the responsibility of the Defense

IRAC Brief Essay Example for Free

IRAC Brief Essay According to United States District Court District of Massachusetts Civil Action 11-10313-GAO (2013), Anderson, Silva, Johnson and Funches contracted through a limited liability company by the name of SLS to perform delivery services work on behalf of HDA (United States District Court District of Massachusetts, 2013). Plaintiffs Case Each driver was provided with their truck Trucks provided to the contractors bore Sears Logo Uniforms bore both Sears and HDA logos Each driver hired their helpers and paid their helpers directly Drivers worked full-time and solely for HDA (while under contract) (United States District Court District of Massachusetts, 2013) HDAs Argument Plaintiffs contracted through SLS and not directly with HDA as individuals; therefore, HDA should not be a litigant in this case Mass. Gen. Laws ch. 149,  § 148B is preempted by the Federal Aviation Administration Authorization Act, 49 U.S.C (See Case 1:11-cv-10313-GAO Document 99 Filed 12/30/13 Page 3 of 5) (United States District Court District of Massachusetts, 2013) IRAC Issue: The issues below are the reasons this case has been brought to court. The court must provide the answers to these reasons in order to begin the rule assessment portion of IRAC (1) Were the plaintiffs (Anderson, Silva, and Funches) misclassified as independent contractors by HAD? (2) Were deductions taken from plaintiff’s wages in violation of wage laws? Rules Below are the rules found in Mass. Gen. Laws ch. 149,  § 148B. These rules must be applied to the facts of the case to assess the fault or culpability of the litigants. Below is cited via United States District Court District of Massachusetts Civil Action 11-10313-GAO (2013). (1) The individual is free from control and direction in connection with the (2) Performance of the service, both under his contract for the performance of service and in fact; and the service is performed outside the usual course of the business of the employer; and (3) The individual is customarily engaged in an independently established trade, occupation; profession or business of the same nature as that involved in the service performed. (United States District Court District of Massachusetts, 2013) Application When looking at the mass general law 149 subsection 148B, we can apply the three stipulations of the law to the case against HDA violating this law. The plaintiffs in the case were acting solely for the purposes of HDA as a delivery service wearing both the seniors and HDA logos on uniforms provided to them. None of the drivers worked outside of the scope of work on subcontracts for any other provider other than HDA, and finally, each driver performed these duties under the direction of HDAs vision. It is clear in this case that circumstances are such that every appearance and performance of duties was done in a way to appear that they were solely employees of HDA in that HDA has violated Mass General Law on salary and wages (United States District Court District of Massachusetts, 2013). When applying this to business setting the business entity hiring subcontractors must stipulate in a written contract as to whether the employee is to be treated as a subcontractor under a 1099 tax form or as a subcontract employee for the business. Under the assumptions made in mass general law 149 subsection 148B, subcontractors are deemed employees if they meet certain criteria within the law. This criteria is easily determined under general operating practices and business owners should be aware of these criteria before hiring subcontractors (United States District Court District of Massachusetts, 2013). Analysis/Conclusion Plaintiffs (Anderson, Silva, and Funches) were misclassified as independent contractors by HDA. It was found that deductions were taken from plaintiffs wages in violation of wage laws. Thus, findings were established through determining that HDA violated the law in place (Mass General Law on Salary and Wages). For the foregoing reasons, the plaintiffs Motion for Partial Summary Judgment as to liability against HDA (dkt. no. 65) is GRANTED. It is SO ORDERED. Business Managerial Setting Application There are numerous torts to consider when reviewing Anderson v HDA: (1) Intentional Tort a civil matter resulting in an intentional act of damages. (2) Unintentional Tort civil matter unintentional acts that results in economic loss, property damage, or physical injuries. (3) Property Torts occur when ones enjoyment of their private property is interfered with by either acts of trespass or illegal conversion of the private property. (4) Negligence a civil matter resulting damages due to the lack of care or duty that is owed. (5) Strict Liability Torts can be criminal or civil and culpability or finding of fault is not a factor, to name a few. The tort that is evident in the case of Anderson v HDA is an Unintentional Tort resulting in an act of economic loss. The wage deduction and mis-classification of employment status have led to the loss of wages and possible benefits to the plaintiffs and their helpers. The issues that arose in the Anderson v HDA civil lawsuit could have been avoided by utilizing an effective risk management process for contracts review and management. Co-employment issues arise in the third party relationships due to the unknown, so it is beneficial to know as much as possible about all relationships that are encompassed for the work at hand. Understanding the Torts liabilities that can arise in the areas of contract language and negotiations will ensure that liabilities are managed early in the relationship building process. An effective way to manage this risk is to identify the gaps that may exist with employment status classification, ensure that necessary tax forms are completed, monitor direct partnership and obtain direct partnership attestations regarding their direct  relationship with their contractors. The next step is to have an ongoing control mechanism in place to monitor regulations and update business checklist and standard operation procedures. Reference United States District Court District of Massachusetts. (2013). Civil Action 11-10313-GAO. Retrieved from United States District Court District of Massachusetts, website.

Islamic Attributes Of Destination On Tourists Motivation Tourism Essay

Islamic Attributes Of Destination On Tourists Motivation Tourism Essay INTRODUCTION Tourism can be defined for travelling purposes for recreational, vacation or trade purposes. There are number of definitions for the term tourists, thats tourists can defined as people who tour to and stay in places outside their usual location for more than twenty-four (24) hours and not more than one alternate year for leisure, business and other purposes not related to the exercise of an activity remunerated from within the place visited. This is stated according to The World Tourism Organization. Tourism has become a popular global leisure activity. There were over 922 million international traveler arrivals, with an escalation of 1.9% in the year 2008 as compared to 2007. International tourism receipts grew to US$944 billion (euro 642 billion) in 2008, parallel to an increase in real terms of 1.8% [1]. International travel demand suffered a strong slowdown beginning in June 2008, with growth in international tourism arrivals worldwide falling to 2% during the boreal summer month during to as a result of the late-2000s recession. Due to outbreak of outbreak of the H1N1 influenza virus, t  DuringdSDShis negative trend intensified during 2009, exacerbated in some countries. This gave a very big impact in a worldwide decline of 4% in 2009 to 880 million international tourists arrivals, and an estimated 6% decline in international tourism receipts [2]. Tourism is vital for many countries, such as Egypt, Greece, Lebanon, Spain, Malaysia and Thailand, and many island nations, such as The Bahamas, Fiji, Maldives, Philippines and the Seychelles, due to the large intake of money for businesses with their goods and services and the prospect for employment in the service industries associated with tourism. These service industries include transportation services, such as airlines, cruise ships and taxicabs, hospitality services, such as accommodations, including hotels and resorts, and entertainment venues, such as amusement parks, casinos, shopping malls, music venues and theatres. Tourism Industry is always exaggerated by religion especially Islam religion for its special rules and law. National and international levels in this country are discussed with the presentation of Islam in official tourism marketing. On meeting the needs, the government is shown to place a high superiority of visitors while certain states give preference to the dictates of Islamic religion, and international strategies seek to endorse intra-Islamic travel. Therefore, the outcomes are offered into the management of Islam and tourism which may have a wider applicability beyond the special circumstances of this country. The population for Islam religion may consist of 30% of the world population in the world by 2025[3]. In some of the Muslim countries, especially major Muslim countries, tourism is a major market, nevertheless less than 10% of global tourism returns goes to this market. Morocco, Egypt, Turkey and Malaysia are major four Muslim countries in world. In tourism, these countries attract 17.5 million guests in 2004[4]. The world tourism organization nominated ten Muslim countries such as Algeria, Iran, Malaysia, Turkey, Oman, Syria, UAE, Bahrain, Lebanon and Egypt among 38 countries as the worlds top emerging tourism destination [5]. This is for the year 2006, December. This shows the impending of Islam country that could be one of the most essential places in tourism market among other Muslim countries but it isnt. In fact for example, Iran has a great prehistoric tradition but it is as yet little known in the West and there is much to be learnt both from it and the building techniques wh ich are integral with it. Rituals, festivals, ceremonial events and religious buildings are fundamental tourist attractions for devout followers of the particular systems of beliefs as well as for those with a casual interest. Several authors recount how Islam religion in times gone by enjoined particular types of travel that have retained an important social and religious function, albeit constantly adapting to the changing world. The pilgrimages incorporate an obligation to migrate. Hence the pilgrimage is one of Islams five pillars flanking belief in God and the prophet Muhamad, prayers, fasting and the giving of charitable trust. [6] Additionally lists ziyarat (visits to different shrines), these visits a form of voluntary pilgrimage which exemplifies the spatially idiosyncratic traditions of Islamic populations [7]. Muslims should travel in order to fully appreciate the beauty of Gods world and also visit their friends and relatives. This is what mentioned in the According to the holy text of the Koran. They have a responsibility to provide warmth to visitors who, under Islamic law, enjoy the citizens rights. Today, over a million Muslims travels annually to Saudi Arabia for the hajj [8] require a massive organizational endeavor by the authorities [9]. Its scale is depicted in accounts of Islamic religious circulation [10] but [11] argues that the large numbers who participate in religiously inspired travel to centers besides Mecca should not be neglected. Many Muslims also appear to share the common enthusiasm for leisure travel as outbound tourism rise with growing affluence. In tourism involvement, gender differences observed elsewhere [12] are very striking in some ultraorthodox and patriarchal Islamic cultures which impose severe restrictions on women. Male pre-eminence is a characteristic of many Muslim countries where women are denied in public place. [13] Claims that in the Middle East womens inferior status is legitimized by misinterpretation of the religious texts, this gives an impact on barriers to involvement in tourism as well as other spheres of actions. Simultaneity, a lar ge number of women believe that a proper textual interpretation actually protects their rights [14], veiling also seen as an assertion of not a symbol of female oppression and cultural identity. Despite these gender-based inequalities of opportunity, Islam is not fundamentally opposed to tourism, yet international tourism is adversely exaggerated by poor relations between Western and Islamic nations. Islam has been associated with oppression, terrorism conservatism and anti-Western sentiment [15] while the West is criticized as an imperialist aggressor pursuing economic, political and social domination [16] whose people are infidels of lax morals. Attitudes of hosts and tourists are likely to be colored by such conceptions, and cultures in which religion plays a completely different role may clash at destinations. The arrival of non-Muslim inbound tourists is maybe violated by tourists knowingly or accidentally and more disrupting for local Muslim communities than the situation reversed due to the religious codes which inform and however, the satisfaction of the special needs of Muslim travelers overseas may be a source of anxiety to themselves and those with whom they inter act [17]. There is evidence of a response by some in the Western tourism industry to overcome these issues with information provided about location of mosques and halal foods. This may encourage a Muslim tourist to travel more often to mentioned countries. Several hotel bedrooms also have pointed towards Mecca for the purposes of prayer, but still there is some question mark whether these measures are enough. More ever with combined political ideology, possible social problems have led several Middle Eastern countries to shun style international style tourism, deemed to be incompatible with Islam [18]. For example, Brunei is a strategy and act as a reluctant tourist destination whose wealth has undermined any economic incentive to helped to protect citizens from its worst excesses and encourage international tourism [19]. However, about what constitutes compatibility or true Islamic conduct, there is no consensus and this is reflected in the debate about the practice and meaning of Islam. The habits and sayings of the Prophet set down by his family and companions are agreed to be normative, according to the Koran and Hadith. Yet for most Muslims, new findings to the study of the Shariah, the Islamic law means that questions of interpretation, application and authenticity have become contentious issues [20]. Some Islamic countries may therefore find tourists more acceptable than others, partly depending on the degree of liberalism as well as losses and personal gains. For example, Iran is generally considered comparatively moderate and positive popular reactions have been recorded there [21]. However, survey respondents also raise concerns about moral decadence and [22], with a need for further research into Muslim views of tourisms cultural impacts on their societies. Theoretical background Research indicates that tourist motivation and satisfaction are often determined, in part, by the desire for a learning experience. For examples, the eco tourists have a desire for environmental learning and that ecotourism operators who differentiate their product through the provision of high-quality environmental education programs establish a potential sustainable competitive advantage. However, it is asserted that this potential long-term competitive advantage will only be realized if sufficient tourists can be attracted to the offered ecotourism experience. So this might be useful when it comes to encouraging the Muslim tourists to Muslim countries and fully satisfy their need, hence makes them often visit to the same country as destination loyalty. Using the results obtained, it is argued that the relatively small emphasis on Muslim tourists demand for Islam attributes learning in advertising directed at potential clients is a substantial weakness in some countries strategic t ourism. Tourism motivation in developing countries and Islamic culture has received scant attention from researchers. The key to understanding tourism motivation is to see holiday travel as a satisfier of needs and wants. The Literature on tourism often conceptualizes tourists motivation and satisfaction in terms of push and pulls factors. The idea behind this concept is that people travel because they are pushed by their own internal forces and pulled by external forces of the destination attributes. In this study, internal forces will be motivation, satisfaction and destination loyalty. Hence pull factor will be Islam attributes. One way to realize travel motivation is to examine the notion of push and pull demand inspiration. The objectives of this research were to understand both push and pull motivation for domestic tourism and the relationship between the two motivations for Islam tourists. The finding indicated three push factors (motivation, satisfaction and destination loyalty) and one pull factors (The Islam attributes). The pull factor might be seen as one, but all the attributes are covered as safety, religions, cultural value, utilitarian, and knowledge, social. This study found that the most important push and pull factors as perceived by Islam tourists are motivation value and religious. The study also confirms the relationship between push and pull factors. Perceptions and motivations are fundamental in tourist decisions and are crucial in the formation of the destination image. Despite the growing number of publications in this area, case studies are still scarce. This study investigates tourist perceptions and motivations in the destinations. A questionnaire was used to interview a random sample of tourists. Factor analysis and multivariate statistics were employed to find different exogenous variables at work for both perceptions and motivations, which varied according to the participants country of origin. Eight factors were found that help in understanding the perceived image and motivations tourists of different nationalities have about the destination. The Islam culture and loyalty also predominate as the leading motivation for tourists. The implications of these findings for explaining tourists behavior indicate future lines of research. The variables involved in tourists behaviours are motivation, satisfaction and destination loyalty. While motivation is only one of many variables in explaining tourist behaviour, it is nonetheless  a very critical one, as it constitutes the driving force behind all behaviour [23]. Motivation sets the stage for forming peoples goals [24] in travelling and is reflected in both travel choice and behaviour; as such it influences peoples expectations, which in turn determine the perception of experiences. Motivation is therefore a factor in satisfaction formation [25]. According to some researches, basic motivation theory suggests a dynamic progression of internal psychological factors (needs, wants and goals), causing an uncomfortable level of tension within individuals minds and bodies, resulting in actions aimed at releasing that tension and satisfying these needs [23]. Intention, implying such an action, requires the awareness of needs, as well as objectives. To assure these conscious, steps needed in order to create wants and move people to travel [26] .Objectives or goals are presented in the form of services, it is therefore the role of marketing to create awareness of needs and suggest appropriate objectives, promising the satisfaction of these travellers [27]. Consequently this can make a tremendous change in a tourist perception on travelling to Muslim countries, which consists of Islam Attributes known to the world a most beautiful religion of all. In the Western World free time and holidays are connected to the concept of self-actualisation or self-realisation. This was suggested [28] several authors. The latter defined by [29] as a persons dynamic relationship between the real and the ideal self, constituting a process of decreasing the distance between these two cognitive systems, themselves subject to continuous change. It is the individuals aim to achieve a state of stability, or homeostasis [26], which is disrupted when the person becomes aware of the gap between real and ideal self, or as [26] calls it a need scarcity. The resulting need to self-actualise represents the motive, which under the constraints of the situation sets the stage for the process of motivation [25]. But to what extent does tourism satisfy the intrinsic need for self-actualisation? [30] summarise 15 years of research into psychological needs, satisfied by leisure activities, and proposed leisure activities clusters such as novelty, sensual enjoyment, cognitive stimulation, self-expression, creativity, vicarious competition, relaxation, agency, belongingness and service. It is questioned however; whether these superficial needs are intrinsically motivated [26], suggesting that these motivations are merely culturally learned stereotypes or explanations for leisure behaviour to Muslim tourists as well. As [23] states, a widely accepted integrated theory for needs and goals behind motivation is lacking. This is what the researcher has studied in this case. Research into motivation can be distinguished into two categories, the behaviourist and the cognivist approach [25]. The discussion has therefore traditionally revolved around either push or pulls factors influencing tourist behaviour [31]. Push factors represent enduring dispositions, as they are internally generated drives. The individual, energised by such drives, will then search objects for the promise of drive reduction and develop a motive [25]. For examples, with a good push factors, it may drive a tourist to the destination, therefore it makes them loyal to the destination. The behaviourist view thus emphasises the emotional parameter of decision-making, while the cognivist approach focuses on situational parameters in which motives are expressed, consequently encompassing a certain knowledge which the tourist holds about goal attributes as well as a rational weighing up of situational constraints [25]. This cognitive process results in motivations, which are more object spe cific than motives, as these only imply a class of objects and may result in a range of different behaviours, depending on the situation. This one-dimensional approach has been criticised however [32], as push and pull factors influence the consumer consecutively [33], integrated by the concept of involvement, an unobservable state of motivation, arousal, or interest [26], which is evoked by stimulus or situations. This is the case, since pull factors such as marketing stimuli as well as the destinations and services attributes respond to and reinforce push factors. Consequently research increasingly seeks to assimilate emotions and cognition in the individuals decision-making process [34], [35], [36], [25], signifying a more holistic approach. As a result it became evident that peoples intrinsic needs are influenced by external factors. In post modern society [37] asserts that in post-modern society the superstructure of advertising, television, fashion, lifestyle magazines and designer values increasingly take the role of forming knowledge and beliefs. Peoples needs are neutral [38], as motives however, they require an object towards which the need is directed, and when linked to actual situations, cultural and social impacts are also applied [25]. In this study, the motivation and satisfaction oblige tourists to certain destination. Based on learned behaviour and perception on situations raise motives to the level of values, as such they are evaluations [39]. If a drive is reduced satisfactorily the individual is likely to remember the behaviour and employ the same behaviour again, thus acquiring habits [40]. Therefore tourism experiences may become learned manners and obtain the role of habit enforcers. Cognivists argue that knowledge and beliefs in future rewards, anticipatory in nature [41], are equally a product of formerly encountered situations [42] and external formation. Motives purely represent learned behaviour, which are influenced by offered objects or tourism activities, and for the motivations, it represents knowledge and beliefs formed by society and culture or tourism peoples. Therefore the psychogenic need for self-actualisation, abstract in nature, is operational in a learned and practical manner and expressed in values, which are learned strategies to either adapt ones environment to ones needs or adapt ones self to a given environment [43]. These values equally include effects of enculturation and socialisation [23]. Additionally the professed gap between real and ideal self, may signify both externally and internally controlled evaluations [25]. Some authors therefore asks what researchers can expect to know about individuals drives, by asking them about their motivations and needs as these may not be available to individuals as part of their awareness.   [44] Mentioned that people do not walk around with numerous leisure needs in their minds and do not rationalise specific causes of participation if their contribution is intrinsically motivated (cited in [26]).   Consequently it may be understood that needs are suggested by immediate social peers, and the wider context of particular social realities as well as the influence of the tourism [45].   Yet as mentioned by [46] stress, intrinsic leisure motivation, which is a global disposition and describes an affinity to seek intrinsic rewards, is characterised by self-determination, an awareness of internal needs and a strong desire to make free choices on destination based on these needs by the tourists. The current society exercises a great deal of influence on the formation of the ideal self and thus perceived needs. Which is for all individuals, self-actualisation may be accepted as a need intrinsic for them. However the notion of authentic or true self, determined by way of experience, offers a solution to the predicament. Individualism symbolises four psychological qualities. One if it is an intelligence of individual identity, based on the knowledge of which one is and what ones goals and values are, as such it is related to the philosophical concept of true self. Which indicates what an individual reckons personally significant and what it is to be actualised? This is according to [47]. The other is Maslows self-actualisation, which is the driving to be ones true self. The third is list is quality which is [48] internal locus of control, which reflects a compliance to accept personal conscientiousness for ones life. And the last and fourth is principled (post conventional), mo ral reasoning [49], which involves regularity with general conceptual principles (cited in [50]). Subsequently, only if  a tourist becomes more autonomous and therefore aware of intrinsic needs and motives are they able to self-actualise. Order is becoming less essential in Western society and a desire for disorder in the tourism experience is becoming more important as [51] explained. Some authors voice out that opportunities for unplanned action and freedom from institutionalised regulations are distinctive of Western tourists.   This explains that certain tourists exhibit a assured desire to liberate their identities. According to [52], in order for tourists to cease being just users of holidays, they must come to know themselves, their motives and other cultures.   So it is understandable that self-actualisation is an intrinsic need, characteristic of any tourist, but must be understood in terms of true self as opposed to ideal self. Such is this independent of societal pressures and involves the transcendence of habitual behaviours and mind states. This proposition req uires further elaboration and must be viewed in the context of modernity, which hinders this process but at the same time brought about its awareness. Therefore, the Islamic attributes of destination in which catering to the religious needs of Muslim tourists may play an important role between the travel motivations (push and pull) and overall tourist satisfaction, which may impact on destination loyalty. Religious attributes of destinations should be recognized more in the context of the existing competitive tourism context [53]. Background of the study There are different aspects can be looked in a tourism industry. But the major issue is the culture and religion of a certain country. As known in most of the research, tourism Industry is always affected by religion especially Islam religion for its special rules and regulation. Thus it reflects Islam as the biggest and widest religion in the world .This study is more on the Islamic religion and international tourism, using the example of Iran as a case study to show the opportunities and problems which arise when this two item come into contact. Some survey observations are made about the conflicts, difficulties of the relationship, between tourist demands such as motivation, satisfaction and destination loyalty and not to miss out the religious practices. For example, the authorities in Iran, where Islam is central to everyday life, have responded in a different method to solve this problem. Other than the main aspect of relation between Islam attributes with a tourists motivation , satisfaction and destination loyalty, the presentation of Islam in official tourism marketing, national and international levels in this country are discussed as a minor part. The government is publicized to place a high superiority on meeting the desires of tourists while certain states give superiority to the dictates of Islamic religion, and international strategies seek to promote intra-Islamic travel. Thus, results are offered into the management of Islam and tourism which may have a wider applicability beyond the special circumstances of this country. A number of authors conduct studies on how Islam religion historically enjoined particular types of journey that have retained an important social and religious function, although constantly adapting to the changing world. Five pillars in the pilgrimage is belief in God and the prophet Muhammad, prayers, fasting and the giving of charity, and at the same time pilgrimages also incorporates an compulsion to migration issue. [6] Additionally lists ziyarat (visits to different shrines), these visits a form of voluntary pilgrimage which exemplifies the spatially distinctive traditions of Islamic populations [7]. Simultaneity, a large number of women believe that a proper textual interpretation actually protects their rights [7], veiling also seen as an assertion of not a symbol of female oppression and cultural identity. There are different aspects to be studied in Islam tourism industry such as food, accommodation and mostly Islam culture places. As in food aspect, halal tourism is new merchandise in the tourism industry which provides holiday destinations for Muslim families who abide by Sharia rules. When it comes to halal concept, the hotels in such Islam destinations do not serve alcohol and have split swimming pools and spa facilities for men and women. Countries like Malaysia, Turkey and many more Islam countries are trying to create a center of attention for Muslim tourists from all over the world offering facilities in agreement with the religious beliefs of Muslim tourists. Not only halal term studied in food aspect, but foods served in flight service also follow the guidelines of halal. This is verified when halal tourism industry also provides flights where no alcohol or pork products are served, prayer timings are announced, and religious programs are broadcast as part of entertainment o ffered on board. This is studied and even there is report mentions a market for a halal startup airline, which could supply halal food, prayer calls, Quran in seat pockets and provide separate sections for male and female travelers according to the basic commandment of Islam religion. Hotel plays a vital role in tourism industry as it accommodates the tourists. In harmony with the teachings of Islamic Sharia, many international hotels do serve halal food. Halal food is slaughtered in and is free of any substances forbidden by Islam such as pork and alcohol. Some hotels have employed people of Arab or people who could understand the Islam to provide translation services and other help that may be needed by tourists from Muslim countries. For a example, Crescent Tours is a UK-based travel company, pioneering Halal Beach Sun Holidays on the Mediterranean and Islamic Heritage Tours in Turkey. Other examples are, in all Malaysian hotels, the management even provides the direction of kiblat for praying purposes. Regional instability has had a detrimental effect on tourism growth in certain instances, one example being terrorist attacks by Muslim groups in Egypt [8]. This is just mild example. Even though it is not a main issue, other commentators have clarified the consequences of this and the implication of Islam more generally in tourism research with a wider frame of reference [54]. One of the solutions might be when state decisions could inhibit Western-style tourism, while national authorities extend a wholehearted welcome to tourists irrespective of their origin and religion. It is not a matter whether the tourists from western or Muslim countries. Those at work in the tourism industry within Islam countries and its principal markets need to be aware of the changing conditions and have an appreciation of religious sensitivities, helping to educate tourists about appropriate behavior. This is can be done with a research on scope for consultation with religious features, regarding the formulation of codes of presentation and conduct of sites such as shrines and mosques as tourist attractions. The difficulties of establishing a consensus cannot be neglected; however, the struggle to enforce Shariah law is another source of unease, although PAS has stated that only Muslims would be subject to its rules and regulations. Further studies are necessary to fully estim ate the effects and outcomes of media reporting as well as attitudes amongst official decision residents and makers. Problem statement Even there is ample of issues on tourism and the activities related, yet religious issues have always influenced majorly the touristic activities. In Islamic countries where most of the communities are Muslims, some religious commandments have overwhelmed the quantity and quality of tourism. Considering the statement of communities plays a vital role, reciprocity between religion and the tourism industry this studies deal with the role of religion (Islam) in tourism industry in the Islamic countries. In this aspect, this study are keen in researching the interconnection relationship between Islam and tourism, manners of Muslims as hosts and guests, and finally the international collaboration in Islamic tourism industry. Facts show that Muslims constitute a global market of approximately two billion potential customers. Assuming that religion plays an important part in their decision making process with regard to travel destinations [55], Islamic religious attributes are bound to be very important considerations when a Muslim decides to travel abroad [56]. The Muslim tourists may decide not to travel to a particular destination due to the absence of these attributes [56]. In addition, the absence of Islamic attributes in the destination may be a source of worry to themselves and those with whom they interact [17]. Besides the push and pull motivations that can be a means of influencing tourist behavior, it is important to understand the Islamic attributes that may lead to tourist satisfaction and destination loyalty for Muslims. This study attempts to address this problem by empirically testing the relationship between Islamic attributes of destination, travel motivations, overall tourist satisfactio n and destination loyalty. The significance of the study Islamic destinations should put an effort in meeting the necessities of international Muslim tourists. By implementing this method, any risk upsetting Muslim tenets obviously is not so debatable when tourists are fellow Muslims from within or outside national precincts. Although Muslim identities are not the same [57], conflicts over dress, food, conduct and religious and social observances are less likely. While intra- Islamic travel has been narrowed to date, apart from pilgrimages to Saudi Arabia, there is still growing interest in this province. It is the subject of Organization of Islamic Conference (OIC), an official organization of 56 Islamic nations dedicated to the well-being of Muslims worldwide; these total almost 1.4 billion or 20% of the worlds inhabitants, forecasted to rise to over 30% by 2025 [58] . Since the Muslim population is a significant market, the exploitation of which is a partial solution to the predicament of accommodation to tourists from a more alien figu res and culture reveals that how important domestic activity can be in contributing highest profit in tourism industry. Non- Muslim visitors are acceptable and there is recognition of the value of working with the international tourism agencies such as World Tourism Organization and others, but much of the emphasis is on tourism as a vehicle for reinforcing the solidarity of the Islamic societies. Within the Islamic world, the greater travel by Muslims could lead to better understanding, stimulate serve and collaboration the common good. At a most international recent meeting, a delegate advised creating more Islamic tour packages dedicated to a Muslim heritage which has been largely ignored [59]. The Islamic Development Bank, mention that the purpose to it, is to inspire social progress and economical growth amongst its 53 Muslim member countries. Yet it can be adopted in other Muslims elsewhere in accordance with the Shariah, also emphasized support for tourism. Meanwhile the efficiency of both the OIC and Islamic Development Bank have been questioned [60], their acknowledge

Personal Identity Defining Yourself Philosophy Essay

Personal Identity Defining Yourself Philosophy Essay Trying to define yourself is like trying to bite your own teeth Alan Watts. Personal Identity play its role as to define human with quality of its own which makes him or her a unique one. The identity of a person that is in question must be able to realize them, and he must be identified by other people. In short, what makes John unique from Felicia? Both internal (mind) and external (body) views are the two essential aspects that have to be differentiated by one. There are several general philosophical theories of this identity problem. Body theory, Soul theory and Conscious Theory will come to fit into the missing piece of the puzzle of personal identity. The body theory is one of the theories that define personal identity. It can be defined as when Person A has a personal identity if and only if they have the same body X. However, two problems can be found in this definition. Qualitatively, it is right to own the same body, but if changes happened to the body, can we still define that person as the same one? Everyones body is definitely different if we were to compare at the age of 60 and 4. Another problem popped out on the matter of body alteration. If Felicia becomes injured by a mine at war, and then her legs have to be amputated, is she not the same person, Felicia? Therefore, the definition of the theory is insufficient as the same body alteration is not accounted for. On the other hand, numerically, if a person lost his finger due to an accident, does that finger is counted as a different body? What if a scientist decided to use another persons DNA to clone another person with the exact same DNA? Two people with identical body surely cannot be the same person because they are still two different people with identical body. Both of them would be living totally different lives. Hence, in defining personal identity, the body theory by itself had failed to make it valid. The Soul theory will be the next common theory in defining personal identity. Similarly to the body theory: Person A has a personal identity if and only if they have the same soul. The idea became a lot more complicated when we are trying to define a rather controversial term soul. In the religion aspect, it is thought to be spirit of a person that passes through ones body into another realm (eg. Heaven or hell). However, it is still a mysterious phenomenon since there is no proof that can prove its existence. For instance, when a cloud changes to grayish puffy substance, we will still say, the cloud had turned gray. In short, we still recognized it as a cloud. It is just many souls in one body. Therefore, the soul theory is also not valid as it fails in that the definiens is insufficient to define personal identity.   The truest and most recognized philosophy theories about personal identity are the consciousness theory. However, this theory is interpreted differently in three ways: the experiential content, conscious self, and connected stream of consciousness theories. First on the list, the conscious self-theory: he or she is said to have personal identity if they have the same self-conscious. In another words, if there is a different conscious in two people, then both of them has personal identity. At first sight, it seems like a good theory to prove personal identity. It is analogous to Descartes cogito, I think therefore I am. Secondly, the consciousness of experiences theory is the common derivatives to the theory of consciousness. It is more easily known as the experiential content. This theory comes from the Lockes theory of having the mind blank, and accumulation from experiences. One is to have personal identity because only one person can experience at one finite space. We take twins f or instance. Although they have identical bodies, the moment they were born, they are already experiencing different moments. Therefore, both of them have personal identity because they experience different surroundings and see things in a different manner. The major problem is that we do not have the ability to remember every single experience in our life consciously. For instance, one can still tell another person what they have eaten three days ago but it is impossible for a person to tell another what they ate today after 10 years. In another example, one cannot be define as having different personal identity because they were drunk and acted like another person. In other words, because the human mind has failed to consciously remember every single moment of their lives, this theory eventually is invalid. The connected stream of consciousness will be the last theory about personal identity. With its definition of a persons identity is made out of a stream of connected conscious experiences, this theory eventually had solved the problem of human being unable to remember about their experience consciously. With this theory, we will still be the same person although we are unable to remember what we have done at the age of 4 when we are 60 years old. Generally with a finite mind, conscious is affiliated in a chronological pattern. In short, we will take the river as a metaphor. If you see a river flowing every day, you will not be looking at the same part of the river (representing body or experiences), however you will not be able to dispute that is not a river. Hence, let say the river is personal identity. This theory almost had it all right then. Thomas Reid which is also my preferred option to the idea of personal identity disagreed with Lockes memory theory by reducing it to absurdity. Lockes theory was criticized for a few irrelevancies. First of all, I strongly agree with what Reid hold on to. He thinks that personal identity should be determined with something that cannot be divided into parts indivisible but not by determining by operations. He, too, stated the main problem of Lockes is his ideas are of confusing proves of another thing with itself. Officer paradox was introduced by Reid at his attempt to Lockes theory to absurdity. Memory is the best evidence for identity, says Locke. If Felicia was able to remember what she had done, hence, she will be the same person with the same identity. But if Felicia happened to be a forgetful person, will that means she loses her personal identity? Reids idea can further support my point where he believes that to be able to prove something for its constituents and its existence, an evidence of a particular matter is relatively irrelevant. It was argued that if I were to believe the world is created, it does not mean that the creation of the world is valid. This argument is similar to someone who remember doing something but that does not mean he will the same person who did that something. I personally think that the memory and personal identity are both affiliated. They are related not in the sense of determining who a person is but they are related in a sense where one existed over time instead. Therefore, it was concluded by Reid that Lockes memory theory is a presup position of personal identity by memory rather than the creation of it. A U.S. author, James Baldwin once quoted, An identity seemed like it has arrived by the way when a person faces and uses his experience. Assuming that we will not be able to put everything into a complete puzzle, we are left with one choice. Pluck a rose, separate the petals one by one which each petals represents one idea. Whatever came out at the end, it is your call by your very own intuition. But for me, I would choose to go for Reids philosophical views about personal identity.

The Conflict in The Eumenides of The Oresteia Essay -- Aeschylus Orest

The Conflict in The Eumenides of The Oresteia  Ã‚   In The Eumenides, the third book of The Oresteia, there exists a strong rivalry between the Furies and the god Apollo; from the moment of their first confrontation in Apollo’s temple at Delphi, it is clear that the god and the spirits are opposing forces. Their actions bring them into direct conflict, and both of them are stubbornly set on achieving their respective goals while at the same time interfering with or preventing the actions of the other. There is also considerable personal animosity between Apollo and the Furies, especially from the former toward the latter. Because of the differences between the respective ideals they stand for, their personal conflict is as intense as that brought about by their actions. The nature of the rivalry is ironic because they possess ideals that are very similar in some respects; both seek to establish order and justice in the world (although they have separate and very different conceptions of order and justice), and, therefore, they are striving for the same goals, yet neither realizes this truth.   Ã‚  Ã‚  Ã‚   Apollo and the Furies despise each other because their actions and even their very natures are diametrically opposed. In this play, Aeschylus depicts Apollo as a noble and virtuous figure, based on two traits for which the god is well known: an interest in peace and justice, and a tendency to passionately defend from harm individuals or groups of people who worship him. It is worth noting that The Eumenides is not the only incidence of Apollo protecting someone from the Furies; there exists a remarkably similar Greek legend in which Apollo commands a character named Alcmaeon to kill his mother (Grant 139), who had arranged for her ... ...ries. Each is determined to achieve his/their goal while blocking the actions of the other. Their respective natures, in addition to their actions, also breed a strong mutual contempt between them. The play depicts Apollo as a seeker of peace and justice, and more importantly, as a defender of the weak, while the Furies are seemingly his antithesis--primitive creatures which incite murder and foment chaos within the Atreus family. However, the god and the spirits are also similar in that they wish to establish order in the world by ensuring justice for the mortals they patronize although their conceptions of justice and order are quite different, and this leads to the irony that they work to defeat each other without ever recognizing that there is a common bond between them. Works Cited: Aeschylus. Oresteia. Trans. Peter Meineck. Indianapolis: Hackett, 1998.

Essay --

Vivian Nguyen Amicangelo 8Celtics 22 February 2014 JOSEPH STALIN Joseph Stalin was a man who many people had mixed feelings for. Some say he was a dictator and a tyrant, but others say that as a ruler, he shaped Russia and pushed it in the right direction. Both sides are correct, and there are many examples to back them up. Stalin did accomplish benefiting Russia‘s image, but he was a man who killed many. Stalin was born as Iosif Vissarionovich Dzhugashvili (later became Joseph Stalin) on December 18, 1879 and his parents were Besarion Jughashvili (father) and Ketevan Geladze (mother). When he was young, his father, Beso, had beaten his mother and him several times. They had a troublesome marriage and often argued about Stalin’s future. His mother wanted him to be a priest because she thought he was smart, so she did everything to get him a good education. His father wanted him to be a cobbler, and said that since he [Stalin’s father] was a cobbler, Stalin would follow the family job and become a cobbler. Fortunately, Stalin‘s mother defeated her husband and she even humiliated him. Stalin ended up doing what his mother wanted-- for a while (Radzinsky 17-31). Stalin is a very interesting man who always changed how he thought of everybody (he also called himself Stalin because â€Å"stalin† means steel) (Montefiore 30 â€Å"Young Stalinâ€Å").He had a huge effect on Russia; in a bad way. When Stalin used to work with Lenin and Trotsky, it wasn’t a competition of who was the best and who should control the country of Russia, but then it all changed. After that, he got people to turn against them and got rid of t... ...lowing him. Another reason was identity. Napoleon only represented Stalin, and that really brought out his characteristics. Since Napoleon was meant to represent Stalin, all of Stalin’s traits, most of his bad deeds, and events occurred in the book. For example, in Animal Farm, Orwell made Snowball seem smarter than Napoleon, but made Napoleon more powerful. This is true in real life because Lenin was a lot more educated than Stalin, but Stalin ended up with the power (Radinsky 97) Although Stalin had been tyrannical and crazy, he made Russia seem stronger, and is still seen as a good person today. Many people look at him like he was a murderous person, but other look at him as the man who made Russia better. He was a great leader, in a way, but that only depends on what the Russians believed in, and whether or not they (or someone they know) worked for Stalin. Essay -- Vivian Nguyen Amicangelo 8Celtics 22 February 2014 JOSEPH STALIN Joseph Stalin was a man who many people had mixed feelings for. Some say he was a dictator and a tyrant, but others say that as a ruler, he shaped Russia and pushed it in the right direction. Both sides are correct, and there are many examples to back them up. Stalin did accomplish benefiting Russia‘s image, but he was a man who killed many. Stalin was born as Iosif Vissarionovich Dzhugashvili (later became Joseph Stalin) on December 18, 1879 and his parents were Besarion Jughashvili (father) and Ketevan Geladze (mother). When he was young, his father, Beso, had beaten his mother and him several times. They had a troublesome marriage and often argued about Stalin’s future. His mother wanted him to be a priest because she thought he was smart, so she did everything to get him a good education. His father wanted him to be a cobbler, and said that since he [Stalin’s father] was a cobbler, Stalin would follow the family job and become a cobbler. Fortunately, Stalin‘s mother defeated her husband and she even humiliated him. Stalin ended up doing what his mother wanted-- for a while (Radzinsky 17-31). Stalin is a very interesting man who always changed how he thought of everybody (he also called himself Stalin because â€Å"stalin† means steel) (Montefiore 30 â€Å"Young Stalinâ€Å").He had a huge effect on Russia; in a bad way. When Stalin used to work with Lenin and Trotsky, it wasn’t a competition of who was the best and who should control the country of Russia, but then it all changed. After that, he got people to turn against them and got rid of t... ...lowing him. Another reason was identity. Napoleon only represented Stalin, and that really brought out his characteristics. Since Napoleon was meant to represent Stalin, all of Stalin’s traits, most of his bad deeds, and events occurred in the book. For example, in Animal Farm, Orwell made Snowball seem smarter than Napoleon, but made Napoleon more powerful. This is true in real life because Lenin was a lot more educated than Stalin, but Stalin ended up with the power (Radinsky 97) Although Stalin had been tyrannical and crazy, he made Russia seem stronger, and is still seen as a good person today. Many people look at him like he was a murderous person, but other look at him as the man who made Russia better. He was a great leader, in a way, but that only depends on what the Russians believed in, and whether or not they (or someone they know) worked for Stalin.

The Merchant of Venice by William Shakespeare Essay -- Merchant of Ven

The Merchant of Venice by William Shakespeare The character Shylock was a stereotypical Jew of his time, and as Jews were generally unpopular, the audience would have been automatically prejudiced against him. In Shakespeare's time, Jews were not treated well at all. This was because they were a minority group, as they had been previously banned from the country by Edward I unless they were willing to become a Christian. But, in large European cities, like Venice there was a large Jewish population. As these cities relied on trade, the authorities encouraged Jews to become moneylenders. This was because the Christian law, which forbade money lending for profit, did not apply to them. Moneylenders were not popular, because up until 1571 it had been illegal to receive interest on lent money, and even after that, although legal (it became vital for trade), it was considered a sin. Many moneylenders charged high rates of interest, even though the legal rate was 10 percent, as people were willing to pay more, and some became very rich. Before Shakespeare wrote The Merchant of Venice, his friend, the playwright Marlowe wrote a play about a Jew, which became very successful. This may have influenced Shakespeare to write a play on a similar theme. Also, in 1594 the Jewish doctor, Roderico Lopez, supposedly tried to kill Queen Elizabeth. Even though he was probably innocent, he was charged guilty and was executed. Because this case was much talked about, the dislike of Jews was a present issue and the audience would have been able to relate to the play and understand how the Christian characters in the play would treat Shylock. One of t... ...an accent. This singles him out and shows he is an outsider. At the beginning of the court scene, when the Duke is talking to Shylock, he says: "We all expect a tender answer Jew." In the production set in the 1920's, the Duke puts huge emphasis on the word 'Jew', showing he dislikes Shylock, although he was asking him to be generous and let Antonio go. At the end of the court scene, after Shylock has been forced to become a Christian, he throws down his skullcap onto the scales. Even though the scales were originally there to weigh Antonio's flesh, they now represent the scales of justice, and Shylock is making a very powerful point that what has been done to him is completely unfair. This happens just after Shakespeare has changed the audience's opinion of Shylock, and adds to the pity that they feel for him.

Economic development programs Essay

One area where African-American churches have largely been on their own is in the area of economic development programs. Reiland relates the tale of a successful grassroots economic development program initiated by the Greater Christ Temple in Meridian, Mississippi. The church started the REACH Program in 1977 in response to high unemployment in the congregation. The program, beginning with sales of peanuts in the church basement, has expanded greatly since these humble beginnings. As Reiland notes, the church’s economic enterprises today include a Christian boarding school, a gas station, motels, restaurants, meat processing plants and several other ventures. The REACH Program hasn’t had the easiest time; differences of opinion within the African-American community, particularly a split with the NAACP, is noted; troubles with formal systems such as the welfare department and the health department are also noted. The REACH Program does not receive any assistance from the government or from philanthropic foundations, and is entirely self-funded, which has occasionally caused problems with the viability of the program. Overall, though, the program has been a success, and the economic health and wellbeing of the congregation has grown tremendously. As Reiland states: A Black bishop who doesn’t look beyond the poor community itself for salvation, who sees potential business success in the faces of his flock, may seem naively out-of-step. To those watching from the ground, a bird that is out of formation risks being seen as misguided. But maybe It is the rest of the flock that is out of step. (Reiland, 7). YOUTH ADVOCACY PROGRAMS Youth advocacy programs and youth ministries have long been a cornerstone of Black church ministry, and have been recognized to decrease youth problems such as crime, premarital sex and pregnancy and truancy and drop out rates in areas with strong church programs. Youth advocacy programs are also one of the main areas where Black churches perform community outreach; many church programs are extended to non-congregation members. Rubin (1994) studied the role of youth advocacy programs within Black churches and their effects on adolescents who participated. Youth advocacy programs are particularly important because, as Rubin states, adolescence is a peculiarly vulnerable time – adolescents are often no longer under the full control of their parents and have adult bodies, but are still lacking in adult psychological qualities like judgment capability, impulse control and the ability to predict the consequences of their actions. Although adolescents are typically physically healthy, they suffer myriad social and psychological ills they are ill-equipped to deal with (Rubin, 252). Rubin notes that the social problems of adolescents range from pregnancy and out-of-wedlock births to emotional and sexual abuse to crime and delinquency. The picture the authors paint is depressing; they note that the highest rate of adolescent pregnancy and out of wedlock birth occurs among poor Black teenagers; that sexually transmitted diseases and premature sexuality are also a concern; that emotional and physical abuse, dysfunctional families, the lack of male role models in the home, and substance abuse are all on the rise; that physical and mental problems like psychosis, accidental injuries, obesity and thyroid problems disproportionately affect Black children and that depression and suicide are common among Black teens (Rubin, 252). Other social problems like crime, delinquency, illiteracy or non-completion of high school, limited career aspirations and lack of opportunity, and behavioral and learning difficulties combine with the above factors to paint a very negative picture of the African-American adolescent (Rubin, 252). Rubin’s study examined the role of the Black church in affecting the lives of Black adolescents to determine how responsive the church is to the needs of its youth. The study, called the Black Church Family Project, examined 635 churches in total across the North Central and Northeastern United States, conducting phone interviews with church leaders in order to determine the degree of youth ministry provided. Out of these churches, 176 reported the existence of at least one program which was open to nonmembers of the church. Most of the programs were targeted at youth from low-income homes (Rubin, 253). The churches who responded to Rubin’s study reported many different types of programs. The most common programs were teen support programs such as counseling, fellowships or ministry, group discussions, seminar and workshops (39%). Sports activities such as athletic camps or martial arts classes were second most popular, at 30% of the responding churches offering. AIDS support and health-related services were offered least commonly, at only 2-3% of responding churches; however, many churches offered general programs for substance abuse counseling. College financial support (16% of the responding churches), parenting and sexuality counseling including pregnancy prevention and teen parenting support programs were offered by 15% of the churches, and 14% of the responding churches offered intervention programs for at-risk youth such as delinquency prevention (Rubin, 254). Other programs included adult role model or mentoring programs, employment training and job readiness, and a category of â€Å"other youth support programs†. The study found a number of different which influenced the potential for a church to host or facilitate a youth outreach ministry: denomination was one such factor, with Methodists being far more likely than other denominations to host such groups, and Baptists least likely; older churches were more likely to host programs, as were churches which were economically more stable. Other factors cited were ownership of church premises and the presence of paid clergy and lay helpers (Rubin, 256). The character and training of the church’s pastor was also seen to be of critical importance when determining the likelihood of a church having youth outreach programs – clergy who were younger, those who were formally trained at a seminar or bible college or those who had advanced degrees were seen as more likely to sponsor youth ministries (Rubin, 257). Rubin’s study highlights some deficiencies in the coverage of youth outreach programs as compared to the problems of modern adolescents. The authors note that health related services and AIDS testing and support programs are very rare; that substance abuse, parenting and sexuality programs are not as prominent as they should be when compared to the size of the problems in the African-American communities overall; and that the bulk of support is aimed at sports and fellowship activities, which can be easily obtained outside the church setting (Rubin, 258). However, Rubin also notes some positive advantages to the involvement of the Black church in adolescent’s lives. The church’s role in family life is one such advantage; the church offers support to parents which reduces their stress and eases the task of socializing their children. Adolescent parents in particular are supported by the Black church, with education of teenage fathers and stress reduction of teenage mothers being primary benefits (Rubin, 260). Black churches have also taken on an increasing burden for sexual education in the wake of federal limits which require abstinence-only programs; life skills, economics and basic prenatal care are also seen as benefits to the church ministry (Rubin, 261). Areas Rubin marks out as having great potential for improvement are in college support (scholarships and tutoring), job training and employment readiness and acknowledging and supporting the difference in adolescent psychology and social support structures between boys and girls (Rubin, 262).

Marketing and New Communications Technologies

CHAPTER 1 1)Briefly compare and contrast the concepts of needs, wants, and demands, giving an example of each. Discuss how these concepts relate to marketing practices. Needs are states of deprivation. For examples, physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. Wants are the form that needs take as they are shaped by cultural and individual personality. For example, an American needs food but wants a Big Mac, french fries, and a soft drink.Demands is wants backed by buying power. For example, given their wants anfd resources, people demand products with benefits that add up to the most value and satisfaction. Outstanding marketing companies go to great lengths to learn about and understand their customers’ needs, wants, and demands. They conduct consumer research and analyze mountains of customer data. 2)In a short essay, discuss the challenges and advantages that new com munications technologies have created for marketers.The new communications technologies has provided marketers with exciting new ways to learn about and track customers and create products and services tailored to individual customer needs. It’s helping marketers communicate with customers in large group or one-to-one. Marketers also can create their own detailed customer databases and use them to target individual customers with offers designed to meet their specific needs. For example, by using the Internet, a direct marketer can tap into online data service to learn anything from what car you drive to what you read to what flavor of ice cream you prefer.