Bob Knowlton Essay

1. DESCRIPTION This case is about a work team that worked together effectively, bonded well and felt comfortable around each other. All until another person (Fester) came into the company who had more knowledge that the leader of the group (Knowlton), causing a form of intimidation causing Knowlton to resign, and the group to be without a leader. 2. DIAGNOSIS. The main problem in this case was the lack of confidence Knowlton developed due to a new member to the company who had more knowledge to bring to the table. Knowlton was impressed by Fester’s approach to the group- analyzed reports, defined the flaws in the group, and new ways to address things. In addition the group was uncomfortable with the amount of knowledge Fester obtained causing lack in work performance- not able to speak out their thoughts/opinion, act with hesitation, and less team meetings. Basically Fester interfered with their normal routine. THEORY: The theory behind all of this was Fester was supposed to be partnered up with Knowlton to get an ideal of his work. However, due to propinquity which Luthans describes as â€Å"individuals affiliate with one another because of partial or geographical proximity† Fester got involved by reviewing previous report, leading him to raise concerns and questions (2011). Furthermore, according to Newcomb’s balance theory of group formation, Fester and Knowlton did not have similar attitudes to common objects and goals of the group causing a failure to connect. Moreover, with Fester pointing out good ideas that would have actually helped the group, the group didn’t want to make that effort to try to take that new approach and was resistant to change. Luthans describes this as the punctuated equilibrium model, â€Å"groups form in a first phase in which a target or mission is set and then are not altered very easily due to a process called inertia, or systematic resistance to change† (2011). Lastly Knowlton demonstrated poor leadership skill by leaving the group rather than trying to stick it out. 4. PRESCRIPTION: Short term resolutions: Would be to find the group a new leader. Long term resolutions: Would be for Knowlton to realize his flaws as a leader. He has self-efficacy up until the point that someone obtains more knowledge. Knowlton needs to realize that there will always be someone who know more. Furthermore the group needs to learn to adapt to change and no how to step out of their comfort zones- change up their process, reach for more. 5. FALLOUT: For Knowlton, if doesn’t change his ways he will never be a successful leader and instead a failure (quitter) – A true leader does not back down or quit without a fight. Furthermore, if the group don’t’ realize that things are bound to change, then they too will never find an occupation that they are happy with- businesses are growing and change is part of it. References: Luthans, F., (2011).Advanced Organization Behavior MBA 633. McGraw-Hill Learning Solutions.

Curiosity †Did God create the universe? Essay

The movie, â€Å"Curiosity – Did God create the universe?† really caught my attention. For the reason that the title speaks for the question that has been going on debate for ages itself. It is also well verse about how scientists cope up with this result, with this theory, and with this conclusion and on how they overcome various challenges and obstacles they have encountered by getting the answers to their questions. It also talks about how Steven Hawking unfolds his personal, compelling vision about this question which he referred as of the greatest mystery which science could once prove. I really found the movie quite intriguing because the argument between the church and to those of science hasn’t been cease though it has been going since I’ve far remembered. It is also very informative because I have learned many things about the persons behind this greatest discovery, lurking behind their shadows while knowing on what they did do to arrive with this theory. I am also amuse with this movie, it is not because I consider some people in the movie ignorant but because it is somewhat like a timeline; seeing and watching those proud scientist working and striving hard just to reach their goal. At the first part of the movie it talks about the Vikings, telling us a little knowledge of their mythology. On how do they consider the natural phenomena by which the moon comes between the earth and the sun, thus casting its shadows to the earth while covering the face of the sun? They thought that it was because one of their gods, Skuld, which who devours the sun. So they make some noise somewhat like a ritual to drove away Skuld’s anger and to let the sun appear again which we eventually know that it doesn’t makes sense. Later on, they introduce a philosopher who dated back ago around 300 B.C who came upon a realization that the earth was not the center of the solar system and concluded that it was the sun and it was only the planet together with its natural satellite, we call moon, orbits around it and also calling those lights in the sky while at night as somewhat like similar to our own sun but just really far away from us. I couldn’t think on how do this certain philosopher came up with this answer by just sitting and observing the night sky without anything at hand to prove his answers. The next one is Galileo Galilee, the one who discovered that there are some heavenly bodies which orbits a planet. Nights after nights he observes this Planet which was now known as Jupiter. He first observe 2 satellites orbiting this planet, after some time it became 3 and thus become 4 but there were also times that one of this satellite disappear or in other words hide beneath the shadow of the planet. Unfortunately because of his discovery, he was imprisoned for the reason that it contradicts the Church. He was first sentence in a death row but later on it was lowered to a 9 years imprisonment. Though he asks forgiveness to the church but he still insisted that those satellites really do move and orbits around Jupiter. His works was then pursued by Albert Einstein, which formulated the formula E = MC ². According to Steven Hawking, there were only 3 things or ingredients to make a universe. The first one is Matter, anything that occupies space and has a mass. The second one is Energy, it is found around us. And the last one is Space. But for Einstein, this was only his basis. He did found out that Matter and Energy was somewhat like similar and thus he formulated the formula E = MC ². Summing up all this studies, Scientist came up with the Big Bang Theory. It was said that this theory consume matter and if it explodes it releases energy towards the space and thus created the universe. But the question is, before it explodes who or what thing triggered this event? For them there was no such thing as a trigger because relating to the sub-particles of an atom, protons and neutrons just appear from nothing. Hence they conclude that there was no time for a creator or a time for a creator to exist. For me this was big statement for the scientist to hold for it does contradict the church itself. Denying the fact for a creator to exist.

Assignment as informatition Research Paper Example | Topics and Well Written Essays - 500 words

Assignment as informatition - Research Paper Example These snow vehicles were further expanded to 12 seated capacity for ambulance and other transportation services in 1940 under the name L’Auto-Niege Bombardier Limitee. In 1949, Canadian government’s policy to remove snow from roads presented and major setback to the company but Bombardier responded by searching new markets and inventing a truck with interchangeable wheels and skis. In 1966, company went public to seek larger expansion and growth (Bombardier Inc. 25). Bombardier Recreational Products launched Sea-Doo watercraft which considerably increased its share in recreational market. Bombardier rebanded ATV as Can-Am, an all-terrain vehicle and started production of a three wheel open roadster vehicle under brand name Spyder before this division was sold out to Bombardier family in 2003 (Delmont 9). In 1974, Bombardier Transport won a mass transit contract to manufacture more than 400 cars for subway system in Montreal. Following this, in 1984 company had breakthro ugh success in contracting New York City Transit Authority for more than 800 subway rail transit cars. Bombardier planned to went global through acquisition of BN Constructions Ferroviaires et Metalliques S.A. Belgium in 1986, ANF Industrie France in 1989, Constructura Nacional de Carros de Ferrocarril Mexico in 1992, Waggonfabrik Talbot GmbH & Co.

Commercials that Use Spokespeople Assignment Example | Topics and Well Written Essays - 250 words

Commercials that Use Spokespeople - Assignment Example The spokesperson in the advertisement is an expert because he claims to be a dentist in the commercial and that he recommends Oral B to his patients.   An expert in dental care is a dentist and when the spokesperson claimed that he as well as the commercial claims that Oral B is more recommended by dentist uses experts in persuading its audience to buy Oral B toothbrush.The spokesperson in the advertisement is an expert because he claims to be a dentist in the commercial and that he recommends Oral B to his patients.   An expert in dental care is a dentist and when the spokesperson claimed that he as well as the commercial claims that Oral B is more recommended by dentist uses experts in persuading its audience to buy Oral B toothbrush.TrustworthinessAd:   Oral BLink: http://www.youtube.com/watch?v=q_J4Ao6CGiA It is the same product but this time, Oral B did not have a dentist to endorse its product but used a trusted person (Ellen Degeneres) to endorsed its toothbrush.   The advertisement was done through Ellen Degeneres show and through the traditional commercial where Ellen endorses the toothbrush as â€Å"great† and â€Å"feels like being cleaned by a professional dentist†.   She even Simulated toothbrushing or washing her teeth using Oral B in her show and how could people not like it in addition to the fact that the endorser is Ellen Degeneres, one of the most trusted celebrities/show host in America.  LikabilityAd: Tag Heuer Watch

History Coursework Example | Topics and Well Written Essays - 1000 words

History - Coursework Example Therefore, they came up with strategies to counter these problems (Bentley et al, 67). Efforts of the classical societies resulted into a dramatic increase in most of the world’s religions. This was facilitated by the development of roads- a mode for transport and communication of goods and services. Likewise, sea route of transportation was also developed as a trade route. This led to trade and interrelations between individuals of diverse localities. These links lead to the worldwide movement of goods, people, diseases and beliefs. Beliefs founded were all connected to a supreme supernatural being. The beliefs include; Buddhism, Hinduism and Christianity. These trade routes were advantageous and also disadvantageous. The con was the development of diseases and epidemics which were deadly. This led to the disruption of the classical society (Confucius, 27). Discussion: comparison of Persian and Chinese empire. The Persian and Chinese empires were two significant historical em pires. There was a successful reign within the centuries due to the emperor bodies imposing the Machiavellian principals in both empires. The leaders used anyway to maintain peace and order within the reigning locations. This method of administration persisted for many centuries in the two discussed emperors. The Chinese empire also known as the Han dynasty was created by Lui Bang in 201 BC. He used the Machiavellian principals in administration. He linked the pre- Qin emporium and the Qin dynasty domineering emporium. This aided in the expansion of the empires in aspects of economy, population and culture. The Chinese empire is historically significant due to accomplishments made. The accomplishments included; paper invention, compass invention, advancements in science and technology, steel manufacturing and seismograph development. This empire had a strong military command; this enabled its expansion in Korea, northern Vietnam, and Southern China. This empire also developed routes which were primarily used for the delivery of silk to the Roman Empire. The trade routes were build up along Central Asia, further expanding to India, and finally in Persia (Steele, 8). Another historical landmark of the Chinese empire is the establishment of a tributary organization system comprising of local powers; to enforce peace and unity. The collapse of this dynasty was as a result of its lack of strength in facing internal conflicts concerning imperial relatives, military generals, scholar officials and government advisors. This misunderstanding led to a gradual fall of the empire from 100 AD. This resulted in the central government assuming authority, corruption developed in the bureaucrats, and land owners ruled their properties as they wanted. This led to a disruption of the Machiavellian principals and an end to the Qui dynasty. The states the Han dynasty had authority over were able to overthrow it. The Persian Empire was inclusive of several empires that ruled Iran f or a number of centuries. The Archaemenid Empire

Self assessment Essay Example | Topics and Well Written Essays - 250 words

Self assessment - Essay Example responsible.) In addition, she has become even more mature due to her experiences away from home like her trips to Mexico and Rome. (†¦ we can.) I, personally, respect how she takes the initiative when she is passionate about something, for example the revival of the Classics Club, and how she already knows what she wants in life at this age. (She has an†¦. ) (†¦Renaissance study. A deeper level of this study plays an important role.) Our daughter is interested in Ancient History, Archaeology and Classic Studies so it is necessary that she becomes part of an institution which can help cultivate this interest. (†¦ advantage.) We do not think a denial will discourage our daughter. Helena has proved that she is a determined individual when in the pursuit of her goals. She faced a lot of difficulty when she tried to re-open the Classics Club and there also challenges living away from home but she faced these head-on. She is a resilient young woman so we know she can handle denial gracefully. †¦. (came voluntarily.) It is nice to see her continuous devotion to her passions – writing and humanities. It is also good that even with all the technology around her, Helena has not let these advances deter her from her

Islamic Rules Essay Example | Topics and Well Written Essays - 2000 words

Islamic Rules - Essay Example There are two major sources of this law in the religion of Islam. The first source is the Quran where there are laws that are indicated therein, that govern individuals in the religion of Islam. The second example is an example set by Prophet Muhammad in Sunnah. The sharia law has official status where leaders have different responsibilities basing on their positions of leadership. Shariah has been divided into five main branches which are: Crime and chastisement Economic system Family relations External relations and other relations as well. Bequest and disposal of possessions. There are various rules and regulations that are supposed to be followed by the Muslims in which if not. They are punishable by this same law. This gives a clear impression that they have to do what is expected of them at the right time, place and with the right people. This is to make certain that they show respect to their God just like other religions do. In the contemporary society, Muslims stick to their law making sure that they follow all the rule and regulations to avoid breaking the law. Generally in the Islam religion, there are five major pillars of rules and regulations that all of them are supposed to adhere to no matter what position of leadership they have in their religious hierarchy. All Muslims are following the five pillars because these pillars are the most important parts in Islam religion. According to Islam 101 â€Å"The 'Five Pillars' of Islam are the foundation of Muslim life. The five pillars include: Faith or belief in the Oneness of God and the finality of the prophet hood of Muhammad Establishment of the daily prayers Concern for and almsgiving to the needy Self-purification through fasting The pilgrimage to Makah and this is especially for those who are able. In other words, the five pillars involve declaring that Allah is GOD and Mohammad is GOD’s messenger, doing prayers on time, alms â€Å"Zakat† giving poor Muslims food, money and so on f or Muslims who are able to do the Zakat, fasting Ramadan, and doing pilgrimage â€Å"Hajj† for Muslims who can do the Hajj. It is strongly believed that if there is any Muslim doesn’t do these five pillars, he or she will not go to heaven unless Allah forgives them since Allah is the source of forgiveness for them. This essay seeks to explain how these laws are implemented in the contemporary Islam religion. Since there are many rules and regulations to be followed, this essay will major on the economic laws, marriage laws and the dress codes. These are the three issues that this essay will cover, explaining how these laws are implemented in the contemporary society, in the Islam religion. Looking at the first issue of discussion under the sharia law which is economics law, there are various rules and regulations that govern the Muslim religion for them to live as expected and carry out activities that are able to make the economy better than how it is. All Muslims who are living in situations that are above the subsistence level must pay alms. These alms are referred to as zakat and they are paid annually. Paying of alms is not a charitable activity carried out by the Muslims rather it is an obligation Muslims in comfortable living conditions are supposed to help those who are living under the poverty line so that they can also live better lives like other people in the society. The amount of alms to be paid by the wealthy Muslims is calculated basing on the

Trends in Arabic Music Essay Example | Topics and Well Written Essays - 2000 words

Trends in Arabic Music - Essay Example Trends in Arabic Music Music The Arabic music that is now heard is known for the rich styles, evolution of popular trends and different implications within the entertainment industry. Recently, the popular music has expanded into international reaches that are able to present the ideologies of the culture. This moves into the folkloric elements, which use specific instrumentation and rhythms which are known throughout Arabia. These musical productions are combined with the newer elements of technology, specifically with the ability to present the music through performances, television and other multimedia images. Combining these factors has allowed the trends in Arabic music to expand and to move into the popular ideologies that reflect the culture while allowing the music to be one which is equal to the popular concepts that are now used within society (Aziz, 1). There are several divisions with the popular Arabic music which continue to set trends throughout the region. The first is known as Rai, which i s the most accepted type of music in the world today, specifically because it associates with the folk type instruments and rhythms while combining with the technology of today. . This is combined with the Sudanese and Nubian rhythms that are within the society, both which consist of fast paced rhythms, polyphonic accents and movements in the music that are specific to the Arabic culture. The rise of Arabic popular music; however, was led by the Egyptian style music through pop stars such as Amr Diab. This has created a hybrid of the Rai and specific rhythms while combining the tribal sounds with the up to date electronics known to many as the new world music (Werner, 1). Creating a Musical Style The overall trends in popular music have also led to specific styles which are now identified as Arabic in nature. This consists of both images and sounds which are used among Arabic music and which distinguish the various features of those that are listening to the music. The first part of this is based on combining the current situations with the ideologies of musical style within the region. The strong commitment to religion, secular beliefs with love and fulfillment in life and leisure activities is the main themes which are presented among those interested in the popular music. This is combined with the ideologies of art, leisure and entertainment as reflecting the ideas of society specifically with making statements about the beliefs and conditions which are in the region. The musical style is then able to create a hybrid component with the folkloric elements that drive the rhythm and sound while creating a style that is reflective of the themes of religion and relationships within the Arabic world (Neiuwkerk, 169). Another component which is now reflected in the musical style is coming from the ideal of moving into globalization. Many of the musical styles are now reflecting the elements of hybrid forms of art and transcultural realities. There are several popu lar trends which are showing this with the musical styles that are present within society. For instance, reality TV is creating a sense of critical transculturalism, which is based on political, economic and cultural changes of the time. Politically and economically, the Arabic world has changed into one which is intertwined with the associations of the Western world and

Women at point zero and Dolls House Essay Example for Free

Women at point zero and Dolls House Essay She declares that as a prostitute [she] [is] not [herself], [her] feelings did not rise from within [her] (85). She [makes] no effort, [expends] no energy, [gives] no affection and [provides] no thought (86) when she sleeps with men. The parallelism displays the stealth and disgust Firdaus feels when she is making love with them. This reminds the reader that she shared no intimacy with the men, and she only sleeps with them in order to earn her daily bread. The diction shows that her life is void of feelings and emotions; she appears to be robotic. In contrast, Nora in A Dolls House hides her true feelings and pretends to be desperately in need for help because she wants to stop her husband from reading the letter that could damage their relationship. She needs to act like a docile wife who [couldnt] get anywhere without [his] help (85). she knows that hes so proud of being a man (36). She also lies to Torvald and conceals the truth about her loan because she knows that the truth will hurt his ego. This portrays how well she understands the standing of men in society. She finally has the courage to say No! (98) and this transforms her into a confident woman. The aggressive tone displays the anger and rage in Firdauss heart. After she thrusts aside her anger by killing the pimp she could walk with her head high with the pride of having destroyed all masks to reveal what is hidden behind (96). The real Firdaus is seen after she finds the strength to fight back. The word choice and mood reveals the feelings of happiness Firdaus experiences after she puts aside all the disguises and masks. Firdaus is still vulnerable to men because she has something to lose. When she kills the pimp and later tears up the princes money, Firdaus finally proves that she has control over herself. Moreover, in A Dolls House, Nora also [takes] off [her] fancy dress (96) when she realizes that [she has] been [Helmers] doll-wife (98) and had never had any personal opinions. She realizes that [she] must educate [herself] (99) and try to find out [her] own answers (100). Throughout the play Nora uses exclamatory and childish language. The use of direct language in her dialogues in the climax of the play shows the emergence of a strong and independent woman. Throughout her life she had avoided to face the hardship and realities of life by putting on a disguise but she now realizes that she has been living a lie. She casts aside her fai ade and becomes a changed person. Both Firdaus and Nora execute controversial acts in order acquire freedom. While Firdaus does the unthinkable when she murders a pimp, Nora also breaks the image of the typecast nineteenth century European wife when she leaves her family in order to discover truths about herself and live life on her own terms. Firdaus realized from the beginning that she was a blind creature that could neither see [herself] nor anyone else (41), nevertheless she didnt break free till the end. On the other hand, Nora realization is an on-going process throughout the play. The letter just acts as a catalyst to instigate her to make the divisive decision in the end. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Terror management theory

Terror management theory The effects of terror management theory on political decisions Summary The terror management theory suggests that feelings of anxiety and fear are caused by thoughts of death (mortality salience) which may affect our thoughts, decisions and actions. The fear/anxiety caused triggers off defence mechanisms which cause individuals to feel closer to their beliefs and what they regard as a good and valued way of living (cultural worldview). The study will be looking at how the manipulation of mortality salience affects the ratings of two world leaders, predicting that they will rate highest the world leader which identifies the most with their cultural worldview. The participants will be British University students and the design of the study is an independent measures design. The participants will be asked to fill in an identification scale on being British, a word search where the experimental condition will contain mortality salience and the control condition will not, they will also be asked to fill in small maths calculations and they will be finally as ked to rate two world leaders (Englands prime minister Gordon Brown and Russias president Dmitry Medvedev) on a scale indicating how strongly they feel about the statements about each world leader. The ethical issues in the experiment are confidentiality, informed consent, anonymity, mortality salience and the use of findings. These issues will be dealt with by gaining presumed consent, the right to withdraw from the experiment at any time and debriefing each participant at the end to make sure they are comfortable and satisfied with the information they provided. Mortality salience will be kept as minimal as possible via using a word search and a distracter task which will be used afterwards to ensure that as little harm or no harm at all is caused to the participants. Introduction Terror management theory was developed by Jeff Greenberg, Sheldon Solomon and Tom Pyszczynski and is based on death. Humans are unique as they are the only living species that are aware of their inevitable death and this causes fear (terror) which would make carrying on with daily tasks impossible. Therefore, it is suggested that when an individual is reminded of death (mortality salience) they instantly use two defence mechanisms to protect themselves and get rid of these thoughts of death. The first defence mechanism is when an individual has their own personal views and standards on how they should live their life and therefore, individuals strive to meet those standards to feel as valued members of society (cultural worldview). Culture also provides individuals with symbolic immortality such as, being part of families and ethnic groups, because even after their mortality these groups will still exist and individuals will still be remembered as parts of them. The second defence me chanism is self-esteem which reduces anxiety when self-esteem is high and this is achieved by individuals believing and maintaining that they live up to the standards that are parts of their cultural worldview. When individuals are successful this causes high self-esteem which reduces the anxiety caused by threats. Furthermore, when others have the same cultural worldview as ours (in groupers) it suggests that our view is right and we need this confirmation from others to keep believing in our cultural worldviews. However, defence mechanisms are triggered off when there are threats against ones world view and beliefs. The thought of death and other individuals with different cultural worldviews (out groupers) could challenge our beliefs leaving us with feelings of anxiety which makes individuals want to live up to their cultural worldviews even more. Many studies have tested the mortality salience hypothesis such as Rosenblatt, Greenberg, Solomon, Pyszczynski and Lyon (1989) who used twenty two judges in a study where half of the judges were reminded of their own death (mortality salience), before setting bail to a prostitute and the other half were not. The judges who were reminded of their death set bail at $450 and judges who were not reminded of their death set bail at $50. This shows that the knowledge of death causes individuals to maintain their cultural worldviews which is reflected onto the amount of bail set as generally prostitution would be seen as wrong in many individuals cultural worldview. The terror management theory also assumes that when people are reminded of death this affects their decisions towards certain important issues such as politics. Studies show that when mortality is salient many individuals support people with the same political views as their selves and act hostile and negatively towards people with different political views. For example, Landau et al. (2004) found that when individuals were reminded of the 9/11 attacks they seemed to be more supportive of President Bush whereas, in control conditions less than half supported his decisions. This shows us that the thought of death can have effects on our political decisions and views and this knowledge of fear seems to be used by politicians to receive more support from the public. Other studies have also showed that death increases nationalism. In one study on American participants, when they were reminded of death they were more positive towards people who thought positively of America and were more negative towards people who thought negatively of America (Greenberg et al.,1990). Different countries also found similar results such as in Germany when Germans were reminded of death they sat closer to other Germans and sat further away from Turks (Ochsman and Mathay, 1994). These studies show us that when individuals are afraid of their mortality they feel closer to their cultural worldviews than ever before as a way of protecting themselves. This causes attitudes and beliefs to strengthen which in turn causes individuals to view any other belief as wrong and negative. This may cause extreme behaviour such as terrorist attacks, hate crimes and violence. As a result of all of these, individuals would feel closer to a president who knows exactly what they are doing, are devoted and sending out a strong message. Rationale (purpose) and aims of study: The aim of the study is to show that thoughts of death affect our lives and the decisions we make, including decisions about politics. The study will be testing to see how British participants will react towards their very own world leader prime minister Gordon Brown and another world leader, Dmitry Medvedev Russias president. Participants should prefer Gordon Brown rather than the other world leader when reminded of death as he is closer to their cultural worldview. Research questions: When mortality threat is salient will individuals have a stronger attitude towards their beliefs and their cultural worldview? Hypotheses: Individuals political orientation will be closer to their cultural worldview when mortality threat is salient. Method: How hypotheses addresses aims of study: The aim of the study is to show that thoughts of death affect our political decisions as well as general decisions and the hypotheses relates to this as it is suggesting that individuals will feel closer to the world leader which identifies with their cultural worldview the most. Operationalised variables: 1) Mortality salience is manipulated by the word searches, ones neutral; one has death related words and 2) asked to rate world leaders on a scale about whether they are good/satisfying world leaders. Design: The participants will be randomly assigned and the design used will be an independent sample design, as different participants will be used for the two different conditions. The independent variables are the manipulation of the mortality salience (control condition and experimental condition) and the two different world leaders. The dependent variable is the results from the rating scales of the two different world leaders. Participants: British university students, male and female. Around 50 participants will be used. Materials: Identification scale, two word searches, small maths calculations and profiles of the two world leaders including the rating scale. Procedure: First of all participants will be seated and the first thing they will fill out is their gender, age and an identification scale on how British and close to their culture they feel. Then they will do a word search, however, there will be two conditions in the experiment one will be the controlled condition where participants will receive a normal word search and will not involve mortality salience, whereas, the experimental condition will involve mortality salience. After the word searches participants will work out small maths calculations, then they will receive profiles of two world leaders one is Gordon Brown Englands prime minister and the other is Dmitry Medvedev Russias president. In order to eliminate the effect of order effects I will have some profiles with Gordon Brown presented first than Dmitry Medvedev and vice versa. Participants will have to rate the statements of the world leaders on a scale indicating how strongly they feel about each one. Ethical issues: The ethical issues in the experiment are confidentiality, informed consent, anonymity, mortality salience and the use of findings. These issues will be dealt with by gaining presumed consent, the right to withdraw from the experiment at any time and debriefing each participant at the end to make sure they are comfortable and satisfied with the information they provided. Mortality salience will be kept as minimal as possible via using a word search and a distracter task will be used afterwards to ensure that as little harm or no harm at all is caused to the participants. Analysis of results: The results will be analysed by a 2 by 2 mixed factor Anova. The IVs are mortality salience (experimental condition and controlled condition) and the world leaders (Gordon Brown and Dmitry Medvedev). Schedule for completion of project: Collect all data by December Analysis of data in the Christmas break Write up of results and report January/Febuary till March

Pathologies of Paranasal Sinuses on MDCT

Pathologies of Paranasal Sinuses on MDCT MATERIAL AND METHODS The study was conducted at the Department of Radio-diagnosis and Imaging in collaboration with the Department of ENT, Department of Pathology, and Department of Microbiology, Batra Hospital and Medical Research Centre. STUDY DESIGN: Observational study. CT PNS of the patients was evaluated for the cause of sinus complaints. Causes deduced from CT PNS were correlated with clinical/histopathological/surgical/ microbiological findings. STATISTICAL METHODS: Sensitivity, specificity, positive predictive value and negative predictive value were calculated, followed by use of Fischer Exact test. The research hypothesis and statistical methods were formed in consultation with the Biostatistician. SAMPLE SIZE (Annexure 6): 100 patients referred for evaluation of sinus complaints were enrolled in the study after fulfilling the inclusion and exclusion criteria and taking written/verbal informed consent, over a period of July 2013 to April 2015. INCLUSION CRITERIA: Patients with complaints like headache/nasal obstruction/discharge/hyposmia /swelling over cheek and with clinically suspected paranasal sinuses lesions referred for MDCT PNS evaluation. EXCLUSION CRITERIA: Acute sinonasal inflammatory disease. Previous evidence of sinonasal surgery. All cases of trauma. ETHICAL ISSUES: The study was conducted after necessary approval from the Institutional review board and ethics committee. MDCT is a non-invasive modality. All safety and screening measures were undertaken as per the American College of Radiology practice guidelines for performing Computed Tomography. INSTRUMENTATION: Light VCT 64 slice MDCT of GE radical system with advanced workstation 4.3 GE. Protocol followed for MDCT PNS: 1. Scout : Lateral kV : 120 mA : 10 Scout Plane : 900 2. Axial Images kV : 120 mA : 120 Start/End : 0 to 74.3 Total Exposure Time : 5.4 sec Gantry tilt : 0 Interval : 0.625 mm Slice thickness : 0.625 mm Helical Scan Rotation Time : 0.6 sec Rotation Length : Full Pitch and Speed : 0.531:1 10.62 mm/rotation Detector Coverage : 20 mm SUMMARY The present study was conducted in Department of Radiodiagnosis, Batra hospital and medical research centre, New Delhi in close association with the department of ENT from July 2013 to April 2015. The aims and objectives of our study were to characterize pathologies of paranasal sinuses on MDCT, to delineate their anatomical location, extension and bony involvement and to correlate the multi detector computed tomography findings with clinical/surgical/histopathological/ microbiological findings. A total of 100 patients who came with complaints referring to nose and paranasal sinuses were included in the study. All patients were subjected to MDCT PNS after detailed clinical examination. The imaging findings are correlated with other investigations. Key imaging features considered were significant anatomical variations, site of involvement, bony and soft tissue changes, invasion of surrounding structures, pathognomic features and correlation with clinical complaints/surgical/pathological/microbiological findings. Among 100 patients in our study, there were 15 patients in 0 20 years age group, 36 patients in 21 40 years age group, 37 in 41 60 years age group and 12 were greater than 60 years. The age group of patients ranged from minimum of 9 months to maximum of 81 years. The highest number of patients were in 41 60 years age group. The study comprised of 65 males and 35 females. The number of male patients were higher than the female patients. The patients were divided into five categories: bacterial sinusitis, fungal sinusitis, benign tumors, malignant tumors, and miscellaneous. 84 patients presented with sub acute or chronic bacterial sinusitis, 4 patients were of fungal sinusitis, 4 patients presented with benign tumors, 3 patients with malignant tumors and 5 patients with other miscellaneous conditions. Various anatomical variations were encountered during our study. One or the other anatomic variation was found in 99 cases ( 99% ). Of the structures around ostiomeatal unit, giant bulla ethmoidalis was found in 35 cases, middle turbinate pneumatisation in 33 cases, paradoxical curvature of middle turbinate in 19 cases. Haller cell was found in 15 cases. Type 1 frontal sinus drainage pathway in 78 cases, type 2 frontal sinus drainage pathway in 21 cases. Deviated nasal septum with or without septal spur in 55 cases, inferior turbinate hypertrophy in 30 cases, accessory maxillary ostia in 26 cases, and agger nasi cell in 93 cases. Type 1 optic nerve course was found in 53 cases, type 2 in 14 cases, type 3 in 9 cases, and type 4 optic nerve course along with Onodi cells in 23 cases. Type 1 anterior clinoid process pneumatisation was found in 10 cases, type 2 pneumatisation in 1 case. Sphenoid septum lateral attachment in 7 cases, and sphenoid sinus septum pneumatisation in 14 cases. Among 84 patients with bacterial sinusitis, 26 patients presented with sporadic pattern, 23 patients with infundibular pattern, 23 patients with ostiomeatal unit pattern, 8 patients with polyposis pattern, and 4 patients with sphenoid recess pattern. The various causative factors which came across in infundibular pattern were Haller cells in 6 cases, giant bulla ethmoidalis in 6 cases, uncinate process pneumatisation in 1 case, and mucoperiosteal thickening in 10 cases. The various causative factors for ostiomeatal pattern which were found during our study were: inferior turbinate hypertrophy in 6 cases, giant bulla ethmoidalis in 6 cases, deviated nasal septum with or without septal spur in 4 cases, concha bullosa in 3 cases, concha lamella in 2 cases, agger nasi cell in 1 case, and paradoxical middle turbinate in 1 case. The various findings which were encountered in bacterial sinusitis in our study were: mucoperiosteal thickening in 84 cases, ostiomeatal unit block in 31 patients, bone thickening in 20 patients, bone thinning in 8 cases, and bone sclerosis in 6 patients. Among 4 patients with fungal sinusitis, the various findings were: bilateral / multisinus involvement was found in 4 cases, expansion of any involved sinus was found in 4 cases, intrasinus hyperdensity was found in 4 cases. Bony thinning was found in 4 cases, bony erosions and nasal cavity involvement was found in 3 cases. The various findings in 4 cases of benign tumors seen ( 1 inverted papilloma, 1 juvenile angiofibroma and 2 ivory osteomas ) were: bony thinning in 2 cases, bony remodelling in 2 cases, multisinus involvement in 2 cases, intracranial extension in 1 case, and intra orbital extension in 1 case. Bony destruction, bone thickening/sclerosis, and calcification were not seen in any of the cases. Among 3 cases of malignant tumors (squamous cell carcinoma, embryonal rhabdomyosarcoma, and esthesioneuroblastoma), various findings were: : Bony destruction in 3 cases, bony thinning in 3 cases, bony remodelling in 0 cases, multisinus involvement in 2 cases, intracranial extension in 2 cases, and intra orbital extension in 2 cases. Bone thickening/sclerosis, and calcification were not seen in any of the cases. Under miscellaneous category we encountered one case each of periapical cyst, oro-antral fistula, granulomatous polyangitis, monostotic fibrous dysplasia, and Langerhans cell histiocytosis. In our study we found sensitivity and specificity for bacterial sinusitis as 100% and 94.11% respectively. The fungal sinusitis had sensitivity and specificity of 75% and 100% respectively. Benign, malignant tumors and others had sensitivity and specificity of 100%. The diagnostic accuracy for bacterial sinusitis and fungal sinusitis was 99%, and the diagnostic accuracy of benign, malignant tumors and other miscellaneous conditions was 100%. The p value was obtained after applying Fischer Exact test. The p value obtained was statistically significant for all the disease conditions. Based on the statistical values it can be inferred that multi detector computed tomography is useful to characterize paranasal sinuses lesions and also delineation of anatomical location, extension and bony involvement. There are certain limitations in our study. Our findings cannot be generalised to the whole population because of the limited sample size. However, our findings add value to the research done. The role of contrast cannot be adequately studied. The role of MRI in various paranasal sinus pathologies was not evaluated. CONCLUSION Paranasal sinus diseases are very commonly encountered problems in clinical practice. Clinical assessment alone is not sufficient to reach a diagnosis, as the presentation of most of the conditions is nonspecific. Imaging forms the mainstay not only in making correct diagnosis, but also to know the extent of lesion, pre-operative assessment of the sinonasal anatomy and commonly encountered anatomic variations. X ray has low sensitivity, specificity, positive and negative predictive values. CT is highly sensitive and specific in determining the presence of paranasal sinus pathology and clearly demonstrates the complex anatomy. The introduction of multi detector CT has transformed the axial imaging modality into a volumetric one and allows the pathology to be displayed in any desired plane. The capability of thin-section acquisition improves visualisation of tiny pathological details, and the isotropic nature of high spatial resolution data sets enables display in multiple planes, obviating image acquisition in prone or hyper extended patient position. Recommendations: 1. MDCT has proved to be highly sensitive in classifying the lesions into clinically relevant categories, making diagnosis and more so in knowing the extent of involvement with a high diagnostic accuracy. 2. MDCT is an indispensible tool before Functional Endoscopic Sinus Surgery (FESS) to accurately delineate the fine bony details that contribute to disease and also can predispose to complications which can be fatal. 3. MDCT is very useful in predicting the diagnosis of fungal sinusitis by the presence of intrasinus hyperdensity, granulomatous diseases by the presence of nasal septal perforation and intracranial or intraorbital invasion, malignancy by bone destruction and invasion. 4. MDCT can tailor the surgery according to the extent of disease. It helps in determining the prognosis of the malignant tumors depending on the site and extent of the disease. It can also obviate the need for surgery in certain conditions like polyposis. 5. MRI can be problem solving tool in differentiating inflammatory sinonasal diseases from tumors, and also for the presence of intracranial or intraorbital extension. 6. However, MRI alone cannot be performed in the evaluation of paranasal sinus diseases because of the problem of signal voids. It has to be supplemented by CT. 7. MDCT is the preferred initial modality of all imaging studies available because of its ease, availability, accuracy, precision and low cost. 1

Apu and his dog :: essays research papers

Scene  Ã‚  Ã‚  Ã‚  Ã‚  Starting - A Hobo walks up to a group of chairs, where 2 other people are   Ã‚  Ã‚  Ã‚  Ã‚  Sitting, and sites next to them. Nar.  Ã‚  Ã‚  Ã‚  Ã‚  This poor old Hobo use to be rich, now he has nothing left in the world except his pride Hobo  Ã‚  Ã‚  Ã‚  Ã‚  Hello Sir. Sir  Ã‚  Ã‚  Ã‚  Ã‚  (Turns to the side) I can’t believe this hobo is talking to me. What Gaul, to think he wants to talk to me. (Turns back toward the hobo And say in a snobby voice) Can I help you? Hobo  Ã‚  Ã‚  Ã‚  Ã‚  Why yes, would you listen to my story? Sir  Ã‚  Ã‚  Ã‚  Ã‚  (Gets up) Sorry this is my bus. Sir 2  Ã‚  Ã‚  Ã‚  Ã‚  Excuse me sir (the Hobo) I will listen to you.(moves over one seat, next to the Hobo) Hobo  Ã‚  Ã‚  Ã‚  Ã‚  why sure, this story starts a long time ago. When mullets, bell-bottoms, and disco was in style. Sir 2  Ã‚  Ã‚  Ã‚  Ã‚  O.K. keep going. Nar.  Ã‚  Ã‚  Ã‚  Ã‚  A flashback back to a time when Apu wasn’t always called a hobo. A time when Apu was young, and full of spunk. A time when Apu, didn’t have a tan. Scene  Ã‚  Ã‚  Ã‚  Ã‚  Flash back - Desk/chairs moved out, Apu is all alone. Apu  Ã‚  Ã‚  Ã‚  Ã‚  Everywhere I go, I see girls with guys. (Emphasis) Why can’t I get one? Girl  Ã‚  Ã‚  Ã‚  Ã‚  (walks up) Hey your kind of cute. (Walks away snickering) Nar.  Ã‚  Ã‚  Ã‚  Ã‚  Another girl teases him. By now Apu has gotten use to this kind of attention. But longs for the other kind. Man  Ã‚  Ã‚  Ã‚  Ã‚  (across the room) Hey you! Apu  Ã‚  Ã‚  Ã‚  Ã‚  (look around, behind you, to the side, look around again, then finally point to yourself, and have kind of a speechless look on your face) Man  Ã‚  Ã‚  Ã‚  Ã‚  Ya you, come over here. Apu  Ã‚  Ã‚  Ã‚  Ã‚  (In a shaky voice) Why do you want to talk to me? Man  Ã‚  Ã‚  Ã‚  Ã‚  (looks left) Hey Baby, shake a leg and go get in the car.(pause) Man  Ã‚  Ã‚  Ã‚  Ã‚  O.K. Back to what we were talking about. Man  Ã‚  Ã‚  Ã‚  Ã‚  I’ve noticed that girls walk all over you, (Apu starts nodding), they make fun of you, tease you/ Apu  Ã‚  Ã‚  Ã‚  Ã‚  (cuts in) Hey, hey, (emphasis) hey I get the point.   Ã‚  Ã‚  Ã‚  Ã‚  So why did you want to talk to me? Man  Ã‚  Ã‚  Ã‚  Ã‚  I’m going to let you in on a little secret, don’t tell anyone. Apu  Ã‚  Ã‚  Ã‚  Ã‚  Sure? Man  Ã‚  Ã‚  Ã‚  Ã‚  A long, long time ago, I was just like you. A scrawny little loser who couldn’t get anyone to even walk in the same directions as myself. Apu  Ã‚  Ã‚  Ã‚  Ã‚  (loud) Whoa! You’re lying. Man  Ã‚  Ã‚  Ã‚  Ã‚  Shh, do you want me to tell you my secret or not? Apu  Ã‚  Ã‚  Ã‚  Ã‚  Go on Man  Ã‚  Ã‚  Ã‚  Ã‚  A long time ago, a man came up to me, just as I’m doing to you. He told me the same things that you are about to hear. Nar.  Ã‚  Ã‚  Ã‚  Ã‚  (Apu and the Man look like your talking to each other) The Man and Apu talked for a long time.

Sir Thomas More :: essays research papers

I.  Ã‚  Ã‚  Ã‚  Ã‚  Just think, if you were a woman you would only make seventy five cents an hour when men would make one dollar. This is one of the conflicts that Thomas more fixed or changed for the benefit of all people. Thomas More did many things in his life he wrote a book called Utopia which was about a perfect world where everybody was treated equal, he was a law student, priest, and eventually he was named a saint. II.  Ã‚  Ã‚  Ã‚  Ã‚  Thomas More was born in London in 1477. His parents were Sir John More, a great lawyer and later judge, and his mother was Agnes Giraunger. He later married Jane Colte in 1504, it was a happy marriage, and they had four children Margaret, Elizabeth, Cecilia, and John; before Janes death in 1511. III.  Ã‚  Ã‚  Ã‚  Ã‚  He was a very educated man. He entered Parliament in 1504, one of his first acts in public life was to speak against one of Henry VII,s financial policies. As a result his father was imprisoned but released after a hefty fine was paid and Thomas retired from public life. Thomas went to school at St. Anthony’s School at Threadneedle St, and entered as a law student at Oxford University. When he was young he was sent to the household of Cardinal Morton, where he learned the blend of political and religious life. IV.  Ã‚  Ã‚  Ã‚  Ã‚  He was a very bright student, enthusiastic about learning but also accustomed to basic pleasures. He loved to play on his flute and violin. Like Most college students More was short of cash so sometimes he would even perform for a crowd of people just to make a little cash. He also loved having pets around the house it is said that his home was a veritable zoo. V.  Ã‚  Ã‚  Ã‚  Ã‚  Sir Thomas More had many careers, he was an author, a statesman, a scholar, and a priest. He served as lord chancellor, the highest judicial official in England, from 1529 to 1532. He began his legal career in 1494, and became an undersheriff of London in 1510. by 1518 he had entered the service of King Henry VIII as royal councilor and ambassador. He was knighted and made undertreasurer in 1521, and was chancellor of the Duchy of Lancaster from 1525 to 1529.

ASOS Case Study Essay

ADVERTISING & DIGITAL MARKETING 1. Describe how ASOS applies the marketing mix online? With the help of a marketing mix, the company can meet its marketing objectives. There are seven points which are popularly known as the 7P’s, they are product, place, price, promotion, people, process and physical evidence. Product- ASOS uses an online platform to sell fashion. ASOS has a wide range of clothing from shoes, coats, accessories, swimwear, nightwear and many more. Under ASOS wide range of famous brands are available like Nike, Adidas, Calvin Klein etc. except this ASOS sells brands at competitive rates with other online sites. It has about 50,000 products available and is widening its range everyday Price ASOS believes in reasonable pricing strategy, but many of their products are expensive especially the high end brands. Most of the products sold are those worn by celebrities that are sold at cheaper rates than other brands. The best thing about ASOS is that they have sales now and then, and most of the products go on 50% sale. ASOS doesn’t have free delivery service which could be one negative impact. Place ASOS only uses an online platform to sell their products, and operates totally via the internet. So customers don’t have to visit any stores, they just need to log in to the website- select the products- add them to basket- and pay. ASOS has a warehouse where they keep the stock and when ordered by customers, it delivers from there. They have a huge warehouse of 32,500 square meters. They have a head office which is located at: Greater London House Hampstead Road London NW1 7FB UK Promotion ASOS promotes itself by giving out discount codes. They are always active in emailing their registered customers about the updates fashion. Once the customer has purchased a product, they will start receiving the newsletter and booklets about the website. As they are on internet they promote it by posting videos of catwalks, fashion shows and more. They even promote themselves on social networking sites as Facebook, Twitter and Instagram. People People are the employees that work for the business, without them it’s impossible to handle such a huge business. These employees are highly trained and professional in their work. In ASOS the customer service is bit different than what is provided in the retail stores. These people are highly skilled in the IT sector, so they are updated with the trends. Some of the BOD who are in charge of ASOS are Chairman-Lord Waheed Alli, Chief Executive- Nick Robertson, and Non- Executive Director- Karen Jones. Process Shopping experiences at ASOS are totally different from any other high street store. Customers are not able to try the product but they can only see it through images. The product they want to buy, will then be passed on into the basket and then it can be purchased through PayPal, credit card. The delivery will be expected in 4-5 working days. Physical Evidence As mentioned before ASOS operates totally from an online platform, so it does not have any physical evidence. The physical evidence is the receipt or the printouts of the products they have purchased. The official website of ASOS is http://www.asos.com/. At ASOS they regularly update their website with new products and promotions. 2. Summaries the integrated communications strategy used by ASOS? ASOS is now number two retailer in UK. They are among the hugest retail online fashion store. Their recent activity was to open an e-tailing shop inside Facebook, and it was launched on 27th January 2011. ASOS is always working hard to change the market trend. Customers can now track their deliveries. Customers  can shortlist their products, choose color. ASOS also included catwalk features for women wear. So repeatedly ASOS is trying its best to communicate with their customers on an integrated level ASOS used various communications methods. a. They have increased the pages of their magazine to 116. The first three issues of magazine generated more than 1.5 million pounds in sales and 9% was the average response rate. After that magazine on menswear was also launches in May 2008, which talked about style, trends, entertainment and good fashion sense. b. ASOS always is in contact with their 1.8 million customers. The newsletter helped in sales by 137% in 2001 c. In 2006, there was almost 2236 fashion editorial content about asos.com and its products , which also helped the sales go up by 59% d. ASOS acts as a best friend would to its customers. This means customers spread the word to other people. Most of its customers feel that they have a personal relationship with ASOS. This type of word of mouth has helped the sales go up and helped building loyalty. It was seen that 15% of customers visited the site on recommendation of friends. e. In the last survey by asos.com 73% of customers stated that they spread the word to th eir friends. ASOS has a team of 30 customer service advisors. This team responds to emails, newsletters and updates the social networking site and regularly communicates with its customers. To connect with customers ASOS is always active on Facebook, Twitter, Instagram, Google+ and they even have their own magazine app for iPhones. To get more engaged, they launched the F-store in 2011. Now they have more than 1.7 million likes on Facebook, more than 325k followers on twitter and more than 440k followers on Google+. 3. What risks do you think managing as ASOS expands overseas? ASOS has to continuously change its market segment in such a changeable industry. People nowadays are unpredictable and their fashion sense changes regularly. Building brand loyalty in such changeable markets is very difficult, and building loyalty is the key to success for ASOS. The main question here is how ASOS will create a stronger connection with its customers in a difficult issues? Since ASOS doesn’t have any physical evidence, for e.g. A Store, a shopping bag etc. There are a number of risks that come hand in hand with  the benefits of expansion: 1. Personalized content will increase to keep in mind the different locations, their cultures, climates and buying habits 2. Things as trial and returns are also more complicated when businesses expand worldwide 3. Communicating with a personal effect to make each customer feel unique and appreciated takes a lot of effort and when a platform becomes worldwide there is a huge mix of customers that could become loyal, to deal with each one on its own level is also a challenge 4. Delivery channels also have to broaden, new ones also need to be created, new management for each part needs to be recruited etc. 5. Quality control needs to be maintained when a company goes into mass production If we talk about popularity ASOS is less well known outside Europe. GAP and ZARA are the main competitors of ASOS as they also have online shopping platform, and they are well recognized all over the world in compare to ASOS. So for ASOS to be popular all around the world, it has to target new segments and build the loyalty around the world. ASOS is starting to gain popularity in Australia and USA as they opened their new offices there. With further expansion of ASOS, they should start to consider making more warehouses around the world. Most of their stuff is made in China, Eastern Europe or many other low cost countries, and are then shipped to the UK. They could be more active on social networking sites, post videos on You-Tube in different languages, so people can get engaged to them. Social networking can be a problem at the start. Except this, CRM can be a major problem as well. ASOS can enhance Customer Relationship Management (CRM) system for some promotional engines like interest graph. Customerâ€℠¢s interest can be measured through Business Intelligence Data collected online. As mentioned before the main problem would be to create loyalty to the customers, so another way to enhance CRM is to give the customers loyalty program. As ASOS target markets are same in UK and some other countries, if ASOS has to go worldwide, it has to change their target audience from youth to everyone, to attract all demographic segments. ASOS would face many competitors around the globe, there would be many fashion websites similar to ASOS. 4. Identify the key elements of ASOS’s strategic marketing plan? Situational Analysis- ASOS targets customers who are young and know the sense of fashion, the latest trend. And except this they enjoy shopping online more than going to the actual shop, standing in the queue. To shop online ASOS is providing user friendly interface on their mobile devices also. SWOT Analysis- Strength: ASOS has variety of products from shoe wear to accessories. People don’t need to go out and shop and waste their time, they can easily call for products online according to their choices. Weakness: This can be weakness too, if some people wants to go out to shop and see the products, feel them or try them, they can’t as they don’t have any physical evidence. ASOS should work hard to make their product recognized, by putting adverts or small articles in magazine about ASOS. Opportunity: To be more active on Facebook, as the people worldwide may not know ASOS that much, but through social networking to be in contact with them. Updating their fashion on Facebook page or group. Answering their problems and dealing with their complaints. Threat: ASOS has many rivalries, such as GAP, ZARA and H&M and many more who are also dealing online fashion store. As mentioned before there are no physical evidence on ASOS where people could go and try clothes, or exchange or take refunds. Competitor- ASOS has many competitors who want to become like it, but they can’t. The top most competitor of ASOS are GAP and ZARA, as they both also targets the same target markets and now they even started the online shopping platform. And they both are active on the social networking websites too. The strategy of ASOS covers a lot of area from designers, marketing to customer services. Customer loyalty is their main key element. They consider customer as their king. But this is not the end. By being active on social networking and internet will not help ASOS that much. ASOS always kept design in their mind as the priority. So their designer kept this in the mind as ASOS  targets young people and youth, so they want updated fashion and new trends every time. In order to meet this need ASOS became partners with London College of Fashion and promised to give internships to the 2nd year and 3rd year students. Even the corporate culture helped ASOS in many ways, as trading director said à ¢â‚¬Å"our approach is simple, we work hard and we do it†. Marketing and customer service are other point which as important as others. They believe in speedy, reliable and convenient deliveries. There is no minimum order amount, so in this way customer can start building trust. So customer can order and start building loyalty. ASOS emails their customers so that they can track their delivery. Return and refund policy is also there. In 2012 ASOS also started their international office in Sydney and New York to give better customer services. They even give 10% discount to students to promote their brand between youth. ASOS have tailored their website with different languages. They have even introduced cat-walks and ramp shows on the website to get engaged with the consumers. 300 videos are been uploaded every day. Many IT people are working hard to make ASOS #1 website. They are using many web-trends analytics and visitor data marketing, which helps them to analyze the best campaign. Beside this, the business intelligence data is also one important key element of ASOS. They use web based application to track and to sa ve the database of their customers. Except all this they even used warehouse management system to read the code. Apart from this, ASOS’s 2nd market strategy is that one can sell their old clothes, which will be bought by ASOS and they will pay you back and from that money you can shop at ASOS. If you see the best technology, ASOS is the best example. The high technologies used and IT people working under ASOS are highly skilled. Except this customer relationship is their key element and the most important part of ASOS. Bibliography College, E. (2011, December 18th). http://press.emerson.edu/imc/2011/12/18/asos-is-now-as-seen-on-facebook/#more-1407. Retrieved from http://press.emerson.edu/: http://press.emerson.edu/imc/2011/12/18/asos-is-now-as-seen-on-facebook/#more

Final Thesis

The key in identifying the marketing strength of Safeguard is its history. Being the first in the market as a germicidal soap is the foundation of its success. Procter and Gamble (P&G) has been consistent on its marketing strategy by rumoring the brand through advertising, sales promotion and public relations as family soap and life saving hygiene habit among is consumers. Safeguard has been dominating the market for over 40 years. The Core Of its market as the soap of the Entire family gives the broader range of target market.Clinical tests show that Safeguard reduces bacterial skin count by 99. 3%. In 1 966 Safeguard goes international, and launches in the Philippines. Today they're in 15 international markets and counting! The first of many scientific studies proving the efficacy of Safeguard is published in 1967. In this groundbreaking study, research showed that Safeguard reduces skin infections by 44. For the rest of the decade, Safeguard continues to Outperform leading soaps i n the market with its unique combination of effective germ protection and mildness.In the sass's, Safeguard transforms into the perfect bar soap to protect the whole family. â€Å"Richer, Livelier Lather Safeguard -? The Perfect Family Soap† with coconut oil. In 1 989 Safeguard partnered with Philippine Association of Medical Technologists (PAMELA) for the first â€Å"Hangdog Eng Safeguard: Methods Eng Kinshasa† Scholarship Program. For more than 20 years, Safeguard and PAMELA have worked together to promote health and hygiene education mongo Filipino families. Together, they have taught countless Filipinos the importance of hand washing to protect families from germs and diseases.In the sass's Safeguard reaches more families than ever around the world as the brand is launched in international markets including China and Pakistan In 1 992 Safeguard introduces its first Liquid Antibacterial Soap. In 1966 Safeguard goes international, and launches in the Philippines. Tod ay they're in 15 international markets and counting! By the sass's Safeguard becomes the largest anti-bacterial soap in the world with a steady stream of innovations including Body Wash (2004), Liquid Hand Soap (2010) and Hand Sanitized (201 1) Safeguard has been No. Soap brand in the Philippines for decades. Its brand promise of superior skin germ protection has kept families healthy and germ free for generations. But in 201 3, that position was under threat because of changing consumer attitudes. The Filipinos' triggers for soap were changing especially those teenagers who are prone to acne. They were no longer satisfied by simply protection. They are looking for a soap that will make them beautiful as celebrities. So Safeguard created a new product which is Safeguard Dermal soap that helps teenagers gets rid Of it.But aside from increase of hormones, dirt and pollution are also cause of acne. So Safeguard created a brand-breaking news service focused on hygiene risk. Family on Gu ard partnered with media network, ABS-CB used real news to help both parents in protecting their family. This made them realize that using safeguard as skin germ protection is important. And Sales grew by nearly $mm during the campaign, helping to sell an extra 14 million bars of Safeguard in just six months. II STATEMENT OF THE PROBLEM Nowadays there are so many diseases that spreading in this world.For us, health is one of the most important things. So we need to protect our health and keep ourselves from viral diseases. However there are currently so many germicidal soaps. It is difficult to determine what is true from what is fake. To know how media marketing affects the buying behavior Of the consumers, We need to consider these problems. 1 What kind of soap the respondents are using mostly? 2 Where do buyers usually purchase Safeguard soap? 3 What do buyers think on the pricing of Safeguard soap? 4 What type of media marketing of Safeguard soap is the most effective to the buy ers?Ill OBJECTIVES A GENERAL OBJECTIVE The objective of this research is to identify the strength of Safeguard germicidal soap. And on how its media marketing influence the buying behavior of selected GET, CEDE, and CASE freshmen students of New Era university. B SPECIFIC OBJECTIVES Know the opinions of consumers for the Safeguard soap according to its usage. Know where buyers usually purchase Safeguard soap. Know the opinions of consumers on the pricing of Safeguard soap. Know the most effective media marketing of Safeguard soap to the buyers.IV HYPOTHESIS There is no significant relation between the consumers and the media racketing of Safeguard germicidal soap in the buying behavior. V CONCEPTUAL FRAMEWORK Conceptual framework is a type of intermediate theory that has the potential to connect all the aspects of inquiry to our research. Conceptual frameworks give coherence to our empirical inquiry. Because conceptual frameworks are potentially so close to empirical inquiry, they t ake different forms depending upon our research in our questions or problem.A research paradigm of the influence of safeguard soap media marketing in the buying behavior of selected freshmen students GET, CASE, CEDE in new era university was nationalized by the researcher to know the possible help will be provide by the researcher in the buying behavior of the selected freshmen in new era university. Through this we came up to potential output: Due to health benefits of safeguard soap, costumers do purchase the product, Prizing of Safeguard soap is affordable for every consumer, Consumers can buy safeguard soap twice a month as they needed.Through this study, we will be able to understand how Safeguard soap media marketing can influence teenagers when it comes to hygiene and how advertisements affect the youths purchasing decision. For the Company of Safeguard Soap: Know how their advertisements affect their customers' purchasing behavior. Know the possible action they can use again st their competitors. Know what strategies they can use to attract loyal customers. Be an instrument of innovation for their new product. Make higher sales for their company.For the Customers: Customers will enjoy more the benefits Of safeguard soap if the company innovates or creates a new product. Customers will be informed on how Safeguard soap different from other soap. And make many purchase decisions easier. The customers will determine how advertisements really effect ones behavior. For the School Administration: Partial fulfillment of the requirements in the marketing research subject Can be use as a guide for undergraduate students in their marketing research subject. Can be use for the library as a reference.Help the marketing department of the school about promotional strategies. Make students more knowledgeable about the P Corporation. For the Future Researchers: use this as a reference in conducting other research studies. Help future researchers to come up with better recommendations. Use this as a source of information about how media marketing influence Ones buying behavior. This study focuses on the consumers' exposure to Safeguard Germicidal soap advertisements, and how its media marketing influence the freshmen GET, CEDE, and CASE student of New Era University.This research was conducted during the month of July to October 2014 at New Era University. The targeted group of respondents for this research are female and male freshmen students whose weekly allowances may range below 500 to 1000 and above. The researchers choose the female and male freshmen students as the respondent. Since the respondents are freshmen and young, there's an instant that they become unconscious to their hygiene. The researcher interests how these respondents become conscious and affect their buying behaviors.The researchers consider this amount due to the level of lives of the respondents. This research considered the freshmen students of College of Engineering Tec hnology and College of Education, due to their very concentrated studies. These kind of students sometimes forgot to take care of their self, especially to their hygiene, that fact caught the attention of the researchers. This research considered also the students of College of Arts And Sciences. The researcher knows that the student in this college is practiced to care their hygiene, which also caught the attention of the researcher.

Financial Management Integrated Case 2 Answers

|Ally Zmijeski | |Financial Management Section C | |Homework 2: Integrated Case Questions | Chapter 2 Integrated Case 2-11A) In a well-functioning economy, capital flows efficiently from those with surplus capital to those who need it in one of three ways: †¢ Direct transfers: occur when a business sells its stocks or bonds directly to savers without going through any type of financial institution. This is used primarily by small firms and doesn’t raise much capital. †¢ Transfers also can go through an investment bank that underwrites the issue, or serves as middleman/facilitator.The company sells its stocks or bonds to the investment bank, which then sells these same securities to savers. Because new securities are involved and the corporation receives the sale proceeds, this transaction is called a primary market transaction. †¢ Transfers can also be made through a financial intermediary, such as a bank, insurance company, or mutual fund. Intermediaries inc rease efficiency of money and capital markets. B) People and organizations wanting to borrow money are brought together with those who have surplus funds in the financial markets.Types of Financial Markets include†¦ †¢ Physical Asset vs. Financial Asset: physical asset markets are for tangible products, while financial asset markets are for stocks, bonds, notes, and mortgages. They also deal with derivative securities whose values are derived from changes in the prices of other assets. o A share of Ford stock is a pure financial asset, while an option to buy Ford shares is a derivative security whose value depends on the price of Ford stock. †¢ Spot Markets vs.Futures Markets: spot markets are markets in which assets are bought or sold for on the spot delivery (within a few days). Future markets are markets in which participants agree today to buy or sell an asset at some future date. Future market transactions can reduce, or hedge, the risks faced by buyers and selle rs if the market changes. †¢ Money Markets vs. Capital Markets: money markets are the markets for short-term, highly liquid debt securities. Capital markets are the markets for intermediate or long-term debt and corporate stocks, like the NYSX. Short-term markets = less than one year o Intermediate term markets = 1 to 10 years o Long-term markets = more than 10 years †¢ Primary markets are the markets in which corporations raise new capital, so the corporation itself receives proceeds. †¢ Secondary markets are markets in which existing, already outstanding securities are traded among investors. The corporation does not receive funds from a secondary market sale. †¢ Private markets are markets in which transactions are negotiated directly between two parties. Public markets are markets where standardized contracts are traded on organized exchanges. C) Financial markets are essential for a healthy economy and economic growth because they provide a variety of opport unities for buyers and sellers to meet, exchange goods and services, better address financial needs, and accumulate wealth to stimulate the economy. D) A derivative is any security whose value is derived from the price of some other underlying asset.The use of derivatives has increased in recent years. If a bank or any other company invests in derivatives, it is difficult to tell whether it is an investment as a hedge against something like an increase in the price of good X, or a speculative bet that prices will rise. This makes the firm’s risk profile more difficult to determine. Derivatives can hedge risk if the price of a good is assumed to change in the future, or if the company is dealing with foreign markets.However, if a company is buying derivatives to speculate on a price change that could ultimately benefit them, this is raising the company’s risk because they are unsure of the future worth of assets associated with the derivative. E) Investment banks help c ompanies raise capital by helping them design attractive securities, buying securities from corporations, and reselling them to savers. Commercial banks are large national banks that offer a variety of services to a wide range of customers.Financial services corporations are large conglomerates that combine many different financial institutions within a single corporation. Most started in one area but later diversified to cover more of the financial spectrum, like including insurance or leasing companies. Pension funds are retirement plans funded by corporations or government agencies for their workers. Mutual funds are corporations that accept money from savers and then use those funds to buy stocks, long-term bonds, or short term debt instruments issued by businesses/government.They pool funds and reduce risk through diversification. Exchange traded funds are similar to regular mutual funds and are often operated by mutual fund companies. ETFs buy a portfolio of stocks of a certai n type and then sell their own shares to the public. Hedge funds are similar to mutual funds because they accept money from savers and use the funds to buy various securities, but they are largely unregulated, have large minimum investments, and are marketed to high net worth people.Private equity companies are organizations that operate much like hedge funds, but they buy and then manage entire firms. They are relatively unregulated. F) The two leading stock markets are the New York Stock Exchange and the Nasdaq. Physical location exchanges are tangible entities that have their own building and an elected governing body called a board of governors. The exchange members will sell orders offer the shares for sale, and they are bid for by the members with buy orders.OTC markets are often referred to today as dealer markets, and include all the facilities that are needed to conduct security transactions, but not all are made on the physical location exchanges. The dealer market system consists of the relatively few dealers who hold inventories of securities and make a market for the securities, the thousands of brokers who act as agents in bringing the dealers together with investors, and the computers, terminals, and electronic networks that provide a communication link between dealers and brokers.G) Since Varga is not purchasing the stock directly from Apple, but instead from Smyth Barry, who probably purchased it from Apple, she is dealing in a secondary market; the money she spends to buy the stock is not going directly to Apple, but to a second party. This would not be different if Varga purchased previously outstanding Apple stock in the dealer market, because in both situations she is not giving money directly to Apple, but buying stock that someone else has bought previously from Apple. H) An initial public offering, or IPO, is the first sale of stock by a private company to the public.IPOs are often  issued by smaller, newer companies seeking the  fu nds to expand, but can also be done by large privately owned companies looking to become publicly traded. I) Efficient Market: a market in which prices are close to intrinsic values and stocks seem to be in equilibrium. Today, we have an efficiency continuum, where the market for some companies’ stocks is highly efficient and the market for other stocks is highly inefficient. This is defined by the size of the company – the bigger the company is, the more analysts tend to follow it, so new information is more likely to be reflected in the stock price.J) Part One: If the stock market is highly efficient, this would imply that the company that received the FDA grant is a large and well-researched firm, so the rise in the company’s stock price is reflective of its true value and would be a good purchase. Still, I would recommend warning Michelle that some companies let information like this leak into the public for hidden reasons, so she should do her own research to ensure the new stock price is close to its true value.Part Two: Oftentimes, stock prices at IPO’s and shortly thereafter are the highest they will ever be for the company. This is a result of the hype created by the company, media, and investing world around its first public offering. I would tell Michelle again to do her own research, but I also think if she is the type of investor who enjoys the risk of a new company and the excitement of that type of investment, that if she understands the potential to lose, she might as well buy a reasonable number of shares.

Ghana Institute of Management and Public Administration

GHANA INSTITUTE OF MANAGEMENT AND PUBLIC ADMINISTRATION (GIMPA) MBA (PROJECT MANAGEMENT OPTION) GMBA 799 STRATEGIC MANAGEMENT STUDENT NAME: EMMANUEL SESSOU STUDENT ID NUMBER: MBAE 10040217 Question: Write a short note on the Balanced Scorecard Balanced Scorecard  Basics The balanced scorecard is a  strategic planning and management system  that is used extensively in business and industry, government, and nonprofit organizations worldwide to align business activities to the vision and strategy of the organization, improve internal and external communications, and monitor organization performance against strategic goals.It was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more ‘balanced' view of organizational performance. The balanced scorecard has evolved from its early use as a sim ple performance measurement framework to a full  strategic planning and management system. â€Å"The balanced scorecard retains traditional financial measures.But financial measures tell the story of past events, an adequate story for industrial age companies for which investments in long-term capabilities and customer relationships were not critical for success. These financial measures are inadequate, however, for guiding and evaluating the journey that information age companies must make to create future value through investment in customers, suppliers, employees, processes, technology, and innovation. The balanced scorecard suggests that we view the organization from four perspectives, and to develop metrics, collect data and analyze it relative to each of these perspectives: The Learning & Growth Perspective, The Business Process Perspective, The Customer Perspective and The Financial Perspective The Learning & Growth Perspective This perspective includes employee training a nd corporate cultural attitudes related to both individual and corporate self-improvement. In a knowledge-worker organization, people — the only repository of knowledge — are the main resource.In the current climate of rapid technological change, it is becoming necessary for knowledge workers to be in a continuous learning mode. Metrics can be put into place to guide managers in focusing training funds where they can help the most. In any case, learning and growth constitute the essential foundation for success of any knowledge-worker organization. The Business Process Perspective This perspective refers to internal business processes. Metrics based on this perspective allow the managers to know how well their business is running, and whether its products and services conform to customer requirements (the mission).These metrics have to be carefully designed by those who know these processes most intimately; with our unique missions these are not something that can be d eveloped by outside consultants. The Customer Perspective Recent management philosophy has shown an increasing realization of the importance of customer focus and customer satisfaction in any business. These are leading indicators: if customers are not satisfied, they will eventually find other suppliers that will meet their needs. Poor performance from this perspective is thus a leading indicator of future decline, even though the current financial picture may look good.In developing metrics for satisfaction, customers should be analyzed in terms of kinds of customers and the kinds of processes for which we are providing a product or service to those customer groups. The Financial Perspective Kaplan and Norton do not disregard the traditional need for financial data. Timely and accurate funding data will always be a priority, and managers will do whatever necessary to provide it. In fact, often there is more than enough handling and processing of financial data.With the implementat ion of a corporate database, it is hoped that more of the processing can be centralized and automated. But the point is that the current emphasis on financials leads to the â€Å"unbalanced† situation with regard to other perspectives. There is perhaps a need to include additional financial-related data, such as risk assessment and cost-benefit data, in this category. Reference Robert S. Kaplan and David P. Norton, â€Å"Using the Balanced Scorecard as a Strategic Management System,† Harvard Business Review (January-February 1996): 76.

Chanel's history, what was going on in the world at the time and etc Essay

Chanel's history, what was going on in the world at the time and etc - Essay Example This historic event in high fashion, transpired in Deauville, France. The French ladies readily accepted her functional and fashionable sportswear, menswear trousers for females, swimming costumes and Breton tops. Coco Chanel’s genius was disclosed in the fact that a single novel development of hers had delivered the ladies of that era from the uncomfortable and awkward apparel of the belle à ©poque era (Higgins, 2013, p. 135). As such, the phenomenon of trendsetting began with Coco Chanel. She was a pioneer in modernising fashion. Some instances of her innovations are; introduction of beaded dresses in the 1920s, the controversial little black dress, and the two or three piece suit. The latter constitutes a signature Chanel look, even in the present era. Coco Chanel introduced her signature perfume Chanel No. 5, by 1921. This perfume has achieved the distinction of being one of the best-selling perfumes in the world (New York Media LLC, 2013). In the 1950s, Coco Chanel returned to Paris. At that juncture, Christian Dior had acquired the position of the premiere couturier of Paris. This was not to the liking of Coco Chanel, who launched a chain-link belt designed and produced by her. In addition, she designed, manufactured and sold quilted leather bags. This reinstated her as the exemplar of glamour (New York Media LLC, 2013). In 1971, Coco Chanel breathed her last. However, her legacy continued and progressed from strength to strength. Thus, in 1978, Chanel launched the first ready-to-wear collection. By that time, Chanel had become synonymous with luxury. All the same, this beauty house found it difficult to preserve its reputation for opulence. This was due to the absence of a lead designer in the company. However, in the year 1983, Karl Lagerfeld became a member of Chanel (New York Media LLC, 2013). He was instrumental in reviving its elitist status. As such, from its humble

A Strategic Plan to Involve School-Family-Community Partnerships via Essay

A Strategic Plan to Involve School-Family-Community Partnerships via Service Learning - Essay Example An example of this is when students in a math class volunteer to tutor younger students in a poor community, they are able to harness their mathematics skills and improve on it. If they impart the lessons that they have learned and teach it to younger kids who have no knowledge of the skill, they tend to repeat it and eventually master the skill. The mastery comes from practice rather than just having examinations or drills inside the classroom. Their retention rates also improve. Service-learning fosters social growth. Students can contribute to their community by actively participating in community projects. This could be illustrated when a group of students who just studied about recycling wastes to protect the environment initiate a project in the community and collect wastes, segregate them and recycle those which are recyclable. This project will promote the students’ social growth because they are able to interact with the members of the community and at the same time h elp make their environment clean. Students are not only the ones benefitted by service-learning. Even their parents can take part in the service-learning activities to show their support for their children. It then becomes a collaborative effort between students, school administrators, parents, community leaders and members. A specific activity where parents can show their support is by assisting their children collect old clothes, books or shoes among the affluent members of the neighborhood and distribute them to the underprivileged ones. These types of projects will foster community involvement. For those who participate in the activity, it gives them a sense of self-fulfillment because they know that they are sharing their time and effort to the poor members of the community. Students use their skills in real-life situations rather than just learning about them in the classroom. They become critical thinkers and may even suggest solutions regarding problems in their communities. One important advantage of incorporating service-learning into the curricula of students is that it hones the leadership skills of students. Students do not have to rely on their teachers to take the lead in partaking in community activities; they themselves can think of projects which they know can benefit the community. There are several service-learning activities that have been undertaken by students from different schools. One worthy project which may serve to supplement a middle-grade school class in biology is the setting up of vegetable gardens in vacant lots within the community near the school. Since the students learn how plants grew, they can try their hands at planting. What better way to practice what they learn but through creating their own vegetable gardens. In that way, they are able to put into productive use the vacant lots that are just idle. The vegetables that will be produced will then be distributed among the poor people in the neighborhood for their own co nsumption. Truly, in this type of activity, students become involved in the community and at the same time they get to learn their biology in a more interesting approach. â€Å"From Coffee to Compost† is another worthwhile project implemented by students in Bozeman, Montana (United States Environmental Protection Agency,

Managing in a mized economy Essay Example | Topics and Well Written Essays - 1250 words

Managing in a mized economy - Essay Example This therefore means that management of an entity would have to set up a system of delegation and working that would enable individuals within an organisation to extract resources from the society, process it and then sell it to members of the society. Most organisations are either publicly or privately owned (Gadkari, 1997). However, there is a growing trend of social entrepreneurship. 'Social entrepreneurship' is a term linked to the activists, NGOs, policymakers, international institutions and corporations which address a range of social issues in innovative and creative ways (Nicholls, 2006). Management techniques are adapted to be able to give all organisations guidelines and codes of best practices to apply in the setting up and running of successful businesses (Montana & Charnov, 2008). Management encourages the people with power and authority in organisations to set up permanent systems and structures as well as periodic targets and ends and ensure that they are attained thro ugh leading, co-ordination, monitoring and evaluation (Witzel, 2004). In this sense, management gives sufficient tools, techniques and guidance that can enable people in all forms of organisations to attain results. This means that management just gives people in authority the right and ideal standards and techniques to attain the standards and targets they set. This therefore means that management in public, private and voluntary organisations are essentially the same. However, Holley et al (2009) state that management in public, private and voluntary organisations are different because of the inherent nature of these forms of business. First of all, the public sector is set up by the government to provide services to the public at little or no costs. On the other hand, private businesses are set up to render a service to the society with a view of maximizing the profits of the owners. Voluntary organisations on the other hand, are set up by non-governmental entities to provide ser vices to the public at little or no costs and are usually funded by philanthropic efforts. The structures of authority and establishment of these entities create inherent differences in these organisations that makes it inappropriate for a manager to use the management system that works for one class of entity on another. This is because the government's requirement from public sector organisations are not the same as those used by the shareholders of private companies. Also, the requirements of sponsors of voluntary organisations are very different from these two. This therefore makes it necessary for different management systems to be used in each of these cases. Holley et al (2009) state that monopolistic conditions often exist in the public sector. This is because few people provide the same service that public sectors do. This therefore means that the requirements and desires of the public sector are not very demanding. On the other hand, the private sector is very competitive. This is because an average business seeks to gain a larger market share in the face of competition from other businesses that provide similar goods and services to members of the public. This therefore means that a private sector organisation needs to remain competitive to survive into the foreseeable future. Voluntary organisations are also specialised in their nature and do not often face competition directly (Courtney, 2002). However, their supreme goal is

D2 Assignment Example | Topics and Well Written Essays - 500 words

D2 - Assignment Example During his voyage he and his three ships stopped at a place called Ballast Point. Although the Spanish ships would frequently sail down the coast of California as they came from Philippines with treasure, it took them a period of approximately 200 years before they settled there. The reason why Spain decided to settle in California was that they saw Russia as a potential threat to them. This is because the Russian traders were moving down the coast from Bering Sea and had reached Farallon Islands by 1765 which were off of San Francisco. Spain planned on colonizing Alta California as a means of keeping the Russians away from it. The plan was drawn up by Inspector-General Josà © de Gà ¡lvez, the project was led by Don Gaspà ¡r de Portolà ¡ whereas Blessed Junipero Serra was the one in charge of the missionaries. In the year 1769 many expeditions were set out where 219 people made it. Junipero Serra also on that year raised the first cross on a mission site (Starr 49). Junipero Serra was a man who made a lot of significance in the California history. He was born in the year 1713 and grew up as an educated person. At 36 years old, he joined a group of missionaries who were going out to Mexico and in December 1745 he arrived there with his companions. He volunteered for 8 years to go to the mission field in northeastern Mexico where he established a successful mission system. From the year 1758 to 1767 he preached all over Mexico, served as a home missionary and was the commissioner of the Holy Office. In the year 1767 he became the leader of the Jesuit missions in California Baja. This was after he arrived in Loreto in the year 1968 and set out to improve and expand his mission establishment. After arriving in San Diego he built the first mission plant and from there on dedicated his time and energy in his mission. By the year 1782, nine missions were founded by him. He achieved the goal of converting the Native

Freedom in Various Aspects of Life Essay Example | Topics and Well Written Essays - 1250 words

Freedom in Various Aspects of Life - Essay Example This volume consists of over 274 authors and works that offer a variety of issues for analysis ranging from freedom to democracy to the changing times and everything in between! To begin with, the paper will define freedom. From there, it will take random features that have been strongly asserted in individual works of literature from the said volume in order to meet various objectives. The first of these will be to see the changing character of freedom and what it has meant at different time periods throughout history. This volume assists the author in doing so by presenting the works of authors and writers from various periods throughout history. Another objective will be to study the parameters within which the ways of defining and obtaining freedom have been portrayed by the various authors and their work within this volume. Further, this paper will seek to draw of the conclusion of how important freedom really is in the context of the works that have been studied from the volume . The interesting part about defining freedom is the fact that it has no definition per se. Freedom means different things to different people as well as different periods of time and history. In modern times it has meant freedom of expression and before that, for many people and their countries, freedom from oppression, colonization and various other such factors. In today's world, it depicts the freedom to choose peace and your own leader. Freedom, in a nutshell, is an expression of what a person, a nation, a society and other such entities, really want from life. The French Revolution was an upheaval that was marked by the formal birth of what we call nationalism. This has been demonstrated by the work contained on the Romantic Period within the volume. The authors here have used a variety of themes to showcase the period including the French Revolution, Women's Rights in the 18th century, the Gothic and many others. Spanning over a decade (1789 to 1799), this Revolution had a strong socio-political dimension to it as far as writing goes. This may be seen in the work titled "Democracy" by Thomas Carlyle. In this work, the embodiment of nationalism in various revolutions arose as a matter of its ability to define the elements that would support the construction of a democratic society free of feudal patterns. This was described in context of the citizens from every quarter of the French society, who wanted to break free of the double standards that were being imposed on their way of life in the form of the Church's intervention and the dictato rship of the aristocratic class. In the book, the revolution was an eye opener for the rest of world as regards rights and duties that must be equally distributed among the citizens of a nation irrespective of religion or socio-economic standing. This in itself was a new definition of nationalism and freedom, where earlier the same concept had been seen as a word that was used to describe the national character through its history and artistic work. By virtue of being a social movement, the French Revolution contributed greatly to the formation of a systematic body of knowledge known as nationalism. This is owing to the fact that a social movement is one that is punctuated with a highly idealistic environment with realistic parameters that set the stage for immediate results and the emergence of future trends that will go onto dominate the structure and functioning of that particular society for generations to come.